스포츠 비디오 게임 이용자들의 동기요인이팀 동일시에 미치는 영향: 성별의 조절효과 = The Effect of Sport Video Gamers’ Motives on Team Identification: Moderating Role of Gender

국문 초록 (Abstract)

이 연구는 스포츠 비디오 게임 이용자들의 게임 이용 동기요인이 팀 동일시에 미치는 영향을 검증하고 이러한 영향관계에서 남녀 간의 차이가 있는지를 검증하는데 목적이 있다. 이러한 연구 목적을 달성하기 위해 스포츠 비디오 게임 관련 웹사이 트 방문자들과 스포츠 비디오 게임 클럽 회원들을 대상으로 유의표본추출법을 이용해서 온라인 설문 조사를 실시하였다. 총 227부의 설문자료가 연구 분석에 사용되었으며 기술 분석, 신뢰도 분석, 확인적 요인분석, 구조방정식 및 SEM 다중집단분석 을 실시하여 수립된 가설을 검증하였다. 자료 분석의 결과는 다음과 같다. 첫째, 여덟 가지의 스포츠 비디오 게임 이용 동기 중 도전, 사회적 교류, 경쟁, 상상, 드라마 동기 등이 팀 동일시에 유의한 영향을 미치는 것으로 나타났다. 둘째, 스포츠 비디 오 게임 이용 동기 중 상상, 도전, 경쟁 요인이 팀 동일시에 미치는 영향에 있어 남녀 간의 차이가 발견되었다.

다국어 초록 (Multilingual Abstract)

The purpose of this study was to examine the relationship between motives and team identification among sport video gamers. Particularly, the study examined the effects of eight motives (social interaction, drama, fantasy, challenge, competition, aggression, aesthetics, and entertainment) to which contributed to the variance of team identification among sport video gamers. By an online survey, a total of 227 useable sample was obtained. Through structural equation modeling (SEM), it was found that challenge, social interaction, competition, fantasy, and drama contributed to explain the most variance in team identification. It was also found that there was a gender difference in the relationship between motives and team identification. For men, challenge, social interaction, fantasy, and drama were the only motives that explained the variance in team identification while for women, social interaction, competition, and drama were the only motives that explained the variance in team identification. Additional implications and directions for future research are discussed.

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