우리 나라 외식산업의 경영 효율성과 전략에 관한 연구 = A study on management strategy and efficiency of fast food industry in Korea

다국어 초록 (Multilingual Abstract)

In accordance with increase of leisure time with living conditions improvement, family system, the sense of value's change, urbanization and new consuming population's appearance, fast food industry has been making remarkable growth of 10% every year, building up an enormous market.
As 'Lotteria' was introduced in domestic market by 1979, many corporations recognized the significance of the industry, has been taking part in the market.
Foreign firms extend their business to domestic market with immense capital, the newest know-how and forms of management. Foreign firms outlet will be increased.
Although the change of domestic fast food industry and market is being quick in progress, many corporations evoke public criticism with indiscreet pursuit of profits and excessive competitions not analyzing exact consumer pattern.
Food life pattern of three meals a day changes according as a structural change of national life.
It is desirable to subdivide fast food markets in order to follow the trend of consumer demand's simplification, high-grade and healthy meals.
For the successful operation of the fast food industry the writer proposes management strategy ;
1) Be prepare market survey of fast food industry
2) Make target market and better location
3) Develope a new menu to improve the food service
4) Make control the food cost
5) Personnel management
6) Make P. R strategy for restaurant and it's guest
7) Successful restaurant make customers feel important they offer special attention or amenities that tell customers that their business is valued. This is way customer involvement in the business.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 국내 외식시장의 일반적 동향
• 1. 국내 시장의 경기 침체
• 2. 외식산업의 특성
• Ⅲ. 국내외 외식산업의 실태와 현황 분석
• 1. 국내 외식산업의 실태
• 2. 해외 외식산업시장 현황
• 3. 향토 외식산업체 성장현황
• 4. 대기업의 외식산업 진출 현황
• 5. 외식산업체의 경영현황분석
• Ⅳ. 환경변화에 따른 문제점과 효율화전략
• 1. 국내 외식산업 경영상의 문제점
• 2. 국내 외식산업의 효율성에 관한 제언
• Ⅴ. 결론
• 參考文獻
• Abstract