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2 정민규, "유아교육 박람회에서 데이터마이닝 기법을 이용한 전시 관람 행동 패턴 분석" 한국지능정보시스템학회 17 (17): 77-96, 2011
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1 박영아, "차량 네비게이션 시스템에 대한 만족도가 관광객들의 충동적 방문에 미치는 영향관계에 관한 연구" 대한경영학회 23 (23): 3195-3211, 2010
2 정민규, "유아교육 박람회에서 데이터마이닝 기법을 이용한 전시 관람 행동 패턴 분석" 한국지능정보시스템학회 17 (17): 77-96, 2011
3 문현실, "순차 연관 규칙을 이용한 개인화된 전시 부스 추천 방법" 한국지능정보시스템학회 16 (16): 195-211, 2010
4 Hwang, Y. H., "Unplanned Tourist Attraction Visits by Travellers" 13 (13): 398-416, 2011
5 Wang, W., "Trust in and Adoption of Online Recommendation Agents" 6 (6): 72-101, 2005
6 Gefen, D., "Trust and TAM in Online Shopping : An Integrated Model" 27 (27): 51-90, 2003
7 Stern, H., "The Significance of Impulse buying Today" 26 (26): 59-62, 1962
8 Kwon, S. J., "The Moderating Effects of Psychological Reactance and Product Involvement on Online Shopping Recommendation Mechanisms based on a Causal Map" 9 (9): 522-536, 2010
9 Rook, D. W., "The Buying Impulse" 14 (14): 189-199, 1987
10 Lee, G., "Psychological reactance to online recommendation services" Elesvier 46 : 448-452, 2009
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