개방형 혁신을 위한 개방형 로드맵의 개발 = P&G 사례연구

국문 초록 (Abstract)

성공적인 개방형 혁신을 위해서는 조직 내부 기술 혹은 개발 전략과 함께 외부 자원을 동시에 고려하는 기술기획 도구가 필요하다. 본 연구는 개방형 혁신을 위한 조직 혹은 기업 내외부 자원 활용의 기획 수립과 수행을 위한 개방형 로드맵(open roadmap)을 제안한다. 개방형 로드맵은 내향적 그리고 외향적 개방형 혁신을 체계적으로 관리하고 계획하기 위해 사용된다. 또한 내향적, 외향적 혁신과 혁신 원천을 고려하여 여섯 가지 유형의 개방형 로드맵을 제시한다. 제안된 여섯 가지 유형의 개방형 로드맵은 P&G사의 혁신 성공 사례에 적용하여 개방형 로드맵의 유용성과 타당성에 대하여 검증하였다. 제안된 개방형 로드맵은 개방형 혁신을 지향하는 조직의 기술기획과 기술전략수립에 유용한 도구가 될 수 있을 것으로 기대된다.

다국어 초록 (Multilingual Abstract)

Under the open innovation paradigm, it is needed to establish an appropriate strategic planning tool which can take both internal and external resources and capabilities into account. In response, this paper suggests the open roadmap to systematically and usefully implement open innovation. The open roadmap deals with both inbound and outbound open innovation activities. Moreover, in the inbound and outbound open innovation, six types of the open roadmap are proposed in terms of sources of innovation. The proposed open roadmap is applied to a case of open innovation in the P&G corporation for examining its usefulness and validation. It is expected that the open roadmap provides fruitful information when open innovation is done.

목차 (Table of Contents)

• 국문요약
• ABSTRACT
• Ⅰ. 서론
• Ⅱ. 선행연구 조사
• Ⅲ. 개방형 로드맵의 구조와 유형
• Ⅳ. P&G 사례연구
• Ⅴ. 결론
• 참고문헌

참고문헌 (Reference)

1 박용태, "공학도를 위한 기술과 경영" 생능출판사 2005

2 Dodgson, Mark, "The role of Technology in the Shift towards Open Innovatoin: The Case of Procter&Gamble" 36 (36): 333-346, 2006

3 Fosfuri, Andrea, "The licensing dilemma: understanding the determinants of the rate of technology licensing" 27 : 1141-1158, 2006

4 금영정, "The customisation framework for roadmapping product-service integration" SPRINGER HEIDELBERG 5 (5): 213-236, 201109

5 Chesbrough, Henry W., "The Logic of Open Innovation: Managing Intellectual Property" 45 : 33-58, 2003

6 Chesbrough, Henry W., "The Era of Open innovation" 44 : 35-41, 2003

7 Rinne, Martin, "Technology roadmaps: Infrastructure for innovation" 71 (71): 67-80, 2004

8 Phaal, Robert, "Technology roadmapping-A planning framework for evolution and revolution" 71 (71): 5-26, 2004

9 Petrick, Irene J., "Technology roadmapping in review: A tool for making sustainable new product development decisions" 71 (71): 81-100, 2004

10 Bray, Olin H., "Technology roadmapping : the integration of strategic and technology planning for competitiveness" 1997

11 Amara, Nabil, "Sources of information as determinants of novelty of innovation in manufacturing firms: evidence from the 1999 statistics Canada Innovation Survey" 25 : 245-259, 2005

12 Kline, David, "Sharing the Corporate Crown Jewels" 44 : 89-93, 2003

13 Kostoff, Ronald N., "Science and technology roadmaps" 48 (48): 132-143, 2001

14 McCarthy, Jeremiah J., "Science and Technology Roadmapping to Support Project Planning" 2001

15 Strauss, Jeffrey D., "Roadmapping for dynamic and uncertain environments" 47 (47): 51-58, 2004

16 Vojak, Bruce A., "Roadmapping disruptive technical threats and opportunities in complex, technology-based subsystems: The SAILS methodology" 71 (71): 121-139, 2004

17 Pagani, M., "Roadmapping 3G mobile TV: Strategic thinking and scenario planning through repeated cross-impact handling" 76 (76): 382-395, 2009

18 Dyer, David, "Rising Tide: Lessons from 165 Years of Brand Building at Proctor & Gamble" Harvard Business School Press 2004

19 Rivette, Kevin G., "Rembrandts in the Attic: Unlocking the Hidden Value of Patents" Harvard Business School Press 2000

20 Lhuillery, Stephane, "R&D cooperation and failures in innovation projects: emprical evidence from French CIS data" 38 : 45-57, 2009

21 Sampson, Rachelle C., "R&D alliances and firm performance: the impact of technological diversity and alliance organization on innovation" 50 (50): 364-386, 2007

22 Kappel, Thomas A., "Perspectives on Roadmaps: How Organizations Talk about the Future" 18 (18): 39-50, 2001

23 Gassmann, Oliver, "Organizing Pharmaceutical Innovation : From Science-based Knowledge creators to Drug-oriented Knowledge Brokers" 14 : 233-245, 2005

24 Gassmann, Oliver, "Opening up the innovation process: towards an agenda" 36 : 223-228, 2006

25 Lichtenthaler, Ulrich, "Opening up strategic technology planning: extended roadmaps and functional markets" 46 (46): 77-91, 2008

26 Chesbrough, Henry W., "Open innovation: The New Imperative for Creating and Profiting From Technology" Harvard Business School 2003

27 Lichtenthaler, Ulrich, "Open innovation in practice: an analysis of strategic approaches to technology transactions" 55 (55): 148-157, 2008

28 Chesbourgh, Henry W., "Open Innovation: Researching a New Paradigm" Oxford University Press 2006

29 Arora, Ashish, "Markets for Technology: The Economics of Innovation and Corporate Strategy" MIT Press 2001

30 Veugelers, Reinhilde, "Make and Buy in Innovation Strategies: Evidence from Belgian Manufacturing Firms" 28 : 63-80, 1999

31 Lichtenthaler, Ulrich, "Integrated Roadmaps for Open Innovation" 51 (51): 45-49, 2008

32 Jeon, Jeonghwan, "Implementing technology roadmapping with supplier selection for semiconductor manufacturing companies" 23 (23): 899-918, 2011

33 Daim, Tugrul U., "Implementing technology roadmap process in the energy services sector: A case study of a government agency" 75 (75): 687-720, 2008

34 Jeon, Jeonghwan, "How to Use Patent Information to Search Potential Technology Partners in Open Innovation" NATL INST SCIENCE COMMUNICATION-NISCAIR 16 (16): 385-393, 201109

35 Granstrand, Ove, "External Technology Acquisition in Large Multi-technology Corporations" 22 : 111-133, 1992

36 Lichtenthaler, Ulrich, "External Commercialization of Knowledge: Review and Research Agenda" 7 (7): 231-255, 2005

37 Schiele, Holger, "Early supplier integration: the dual role of purchasing in new product development" 40 (40): 138-153, 2010

38 Eom, Boo-Young, "Determinants of industry-academy linkages and, their impact on firm performance: the case of Korea as a latecomer in knowledge industrialization" 39 : 625-639, 2010

39 Phaal, Robert, "Customizing the Technology Roadmapping Approach" 2003

40 이성주, "Customization of technology roadmaps according to roadmapping purposes: Overall process and detailed modules" ELSEVIER SCIENCE INC 72 : 567-583, 200506

41 Belderbos, Rene, "Cooperative R&D and firm performance" 33 (33): 1477-1492, 2004

42 Huston, Larry, "Connect and Develop Inside Procter & Gamble s New Model for Innovation" 84 (84): 58-66, 2006

43 Contractor, Farok J., "Choosing between Direct Investment and Licensing : Theoretical Considerations and Empirical Tests" 15 : 167-188, 1984

44 Teece, David, J., "Capturing value from knowledge assets: the new economy, markets for know-how, and intangible assets" 40 : 55-79, 1998

45 Chesbrough, Henry W., "Beyond High Tech: Early Adopters of Open Innovation in Other Industries" 36 (36): 229-236, 2006

46 Mirus, Rolf, "A note on the choice between licensing and direct foreign investment" 11 : 86-91, 1980