1 항임, "모바일 메신저 기반 O2O 서비스의 재이용의도에 관한 연구 : 중국 텐센트사의 웨이신을 중심으로" 한국인터넷전자상거래학회 16 (16): 57-78, 2016
2 Shopkick,Inc, "shopkick"
3 Starts-up bank, "Zig Bang"
4 Kim, Hyu-na, "Yanolja, First ‘ISMS Qualification’ in Accommodation O2O Service" E-daily
5 Brand Communications, "What is O2O marketing?"
6 Yoo, Jae-Suk, "Two type strategy of O2O, Vertical Integration vs Sharing Economy"
7 Son, Yo-Han, "Trend of O2O" Platum
8 Jang, Jae-Hyun, "The two faces of O2O service, 'Marginality' and 'Innovation'. LG Business Insight"
9 Jung, Ho-Yoon, "The new world that O2O will open" 12 : 2015
10 Kang, Chan-Woo, "The medical O2O service market, who first planted the flag?"
1 항임, "모바일 메신저 기반 O2O 서비스의 재이용의도에 관한 연구 : 중국 텐센트사의 웨이신을 중심으로" 한국인터넷전자상거래학회 16 (16): 57-78, 2016
2 Shopkick,Inc, "shopkick"
3 Starts-up bank, "Zig Bang"
4 Kim, Hyu-na, "Yanolja, First ‘ISMS Qualification’ in Accommodation O2O Service" E-daily
5 Brand Communications, "What is O2O marketing?"
6 Yoo, Jae-Suk, "Two type strategy of O2O, Vertical Integration vs Sharing Economy"
7 Son, Yo-Han, "Trend of O2O" Platum
8 Jang, Jae-Hyun, "The two faces of O2O service, 'Marginality' and 'Innovation'. LG Business Insight"
9 Jung, Ho-Yoon, "The new world that O2O will open" 12 : 2015
10 Kang, Chan-Woo, "The medical O2O service market, who first planted the flag?"
11 Lee, Jong-Ho, "The effect of O2O on Behavioral Intention and Preference in China" 233-237, 2014
12 Kang, Dong-Sik, "Taking center stage of O2O" KISA 10-13, 2015
13 Hwang, Chi-Gyu, "Success of Kakao taxi" ZD Net Korea news
14 Palo, Alto, "Shopkick Announces First Supermarket Partnership and Mobile Rewards for Buying Specific Brands and Products"
15 Won, Sung-yoom, "Share economy or illegal economy:4 stories about Uber taxi service" THEHUFFIGTONPOST
16 Ann, Soo-young, "Real estate app ‘Zigbang’, 10 million downloads" IT Donga
17 Lee, Yoon-Ju, "Rapid growth of ’O2O service’, resource of future or mirage?" KyungHyang Biz
18 Kim, Geun-wu, "Prospective businesses in Korea 2016" BeSucess
19 Rye, Han-Seok, "Potential of O2O business" Jugan Newpaper
20 Mark, Tanner, "Online-to-Offline Leadership in China" Chinaskinny
21 Kim, Hyung-Tek, "Omnichannel digital circulation marketing strategy"
22 Kim, Jong-Dae, "O2O, which is offline on-line, has the potential of innovation open"
23 Kim, ByungJu, "O2O market ‘Matched heat’, Zigbang versus Dabang" Seoul Economy
24 Hyun, Jang-Jae, "O2O bubbles up, now 'Must be different from Uber"
25 Brunch Beta, "O2O Starts-up of Korea"
26 OPUS YONSEI, "O2O Marketing (Online to Offline)"
27 Fund Plus Insight, "O2O Market of China"
28 Kim, Seul-ki, "Lesson of O2O era, the failure case of American company ‘Homejoy’" Choice Economy
29 Kim, Hyun-Gi, "Launching healthcare O2O service app ‘Ttoktak’" medical news
30 Yuan, L, "Kingmakers of China’s Internet: Baidu, Alibaba and Tencent" 137-176, 2015
31 Han, Jin-Joo, "Kakaotaxi, open ‘O2O’ innovation" Asia Economy
32 Lim, Sang-Hwan, "Jeung-ang Korea daily"
33 Gang, Dong-Sig, "Industrial Internet Issue Report" KISA 2015
34 Cho, Su-Yeon, "How about Korea O2O business" Economic review
35 Lee, Byung-Hee, "Growth of O2O market in China" KI News
36 Park, Jun-Young, "Growing to Delivery service" Science Blog
37 Moon, Ho-hyun, "Forbes, next generation of startups like Uber lists" MeilEconomy
38 Korea Internet & Security Agency, "Expansion of Online Economy from Shopping to O2O & Pin-tech"
39 Economic Blog, "Double-Sidedness of O2O"
40 Kim, Jin-Kyung, "Delivery and food service of O2O" KOTRA News
41 Min, Kyung-Rak, "Delivery Applications Exposed Manipulating Complimenting Reviews, Hiding Critiques" YONHAP NEWS
42 Son, Yo-han, "Crisis of O2O" Platum
43 Kim, Hyung-Tek, "Combine communication O2O %Omni-Chanel"
44 Lee, Kyung-rae, "China Report-Food Delivery App"
45 Yu, Young-pa, "China O2O Current position of market"
46 Martha, Shaughnessy, "CVS/pharmacy Joins Shopkick as Inaugural Retail Pharmacy Partner, Offering Exclusive Rewards and More in New Bay Area Pilot"
47 Lee, Jun-ho, "Betrayal of Share economy… Airbnb shaking lodging industry and housing market" etoday
48 Son, Gun-IL, "BEYOND OMNICHANNEL STRATEGY, BUILD A UNIQUE EXPERIENCE TO ENHANCE THE CUSTOMERS’ WAY OF LIFE"
49 Ahn, Soo-Young, "Approach 1000 million download" IT Dong new
50 TECH news in China, "Americans Have No Idea About O2O, Said By Baidu CEO: What’s The Real Truth of Chinese O2O Startups?"
51 Hwang, Jun-won, "Amazon o2o innovation, leading the world market" MeilEconomyT
52 Horia, Ungureanu Tech Times, "Amazon Dash Button Now Out In The UK: Here's A Complet List Of Dash Buttons You Can Buy"
53 Amazon, "Amazon Dash Button"
54 Jo, Hye-Ryung, "A study on the brand identity strategies for online to offline service brand communication -focused on the food and beverage smart order services" Hongik University 2016
55 China Maeil Economic New Paper, "35th Report for China Internet Development Situation"