658.8/16 판사항(22)

9781401322908 (cloth : alk. paper)
1401322905 (cloth : alk. paper)
9781401310325 (pbk.)
140131032X (pbk.)

일반단행본

New York(State)

Free : the future of a radical price / Chris Anderson.

Paperback ed. title: Free : how today's smartest businesses profit by giving something for nothing

x, 274 p. : ill. ; 25 cm.

Includes index.
Paperback ed. : xvi, 282 : ill. ; 21 cm.
What's free? -- Free 101 : a short course on a most misunderstood word -- The history of "free" : zero, lunch and the enemies of capitalism -- The psychology of free : it feels good. Too good? -- Too cheap to matter : when something halves in price each year, zero is inevitable -- "Information wants to be free" : the history of a phrase that defined the digital age -- Competing with free : Microsoft learned how to do it over decades, but Yahoo had just months -- De-monitization : Google and the birth of a 21st century economic model -- The new media models : free media is nothing new. What is new is the expansion of that model to everything else -- How big is the free economy? : There's more to it than just dollars and cents -- Waste is (sometimes) good : the best way to exploit abundance is to relinquish control -- Econ 000 : how a century-old joke became the law of digital economics -- "You get what you pay for" : and other doubts about free -- Non-monetary economies : where money doesn't rule, what does? -- Free world : China and Brazil are the frontiers of free. What can we learn from them? -- Imagining abundance : science fiction as a thought experiment in "post-scarcity" societies -- Coda -- Free rules -- The 10 principles of abundance thinking.

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• 경기대학교 금화도서관(서울캠퍼스)
• 고려대학교 과학도서관
• 고려대학교 도서관
• 국립한밭대학교 도서관
• 국민대학교 성곡도서관
• 동국대학교 중앙도서관
• 상명대학교 서울캠퍼스 도서관
• 서울대학교 경영학도서관
• 아주대학교 도서관
• 연세대학교 학술문화처 도서관
• 영산대학교 중앙도서관
• 울산과학기술원
• 인하대학교 도서관
• 전남대학교 중앙도서관
• 한국과학기술원(KAIST) 학술문화관
• 한양대학교 중앙도서관