This study is considered to be timely in that travel agency playing a key role in tourism industry has to ergently introduce enterprise's management strategy to increase the enterprise performance by maximizing the organizational validity in order tha...
This study is considered to be timely in that travel agency playing a key role in tourism industry has to ergently introduce enterprise's management strategy to increase the enterprise performance by maximizing the organizational validity in order that it should exist as a continuous business. Accordingly, the purpose of this study is to identify how the environmental factors influencing travel agency directly or indirectly are operated in the strategy of travel agency, how its strategy implementation is related to its performance.