International business : global competition from a European perspective

목차 (Table of Contents)

• CONTENTS
• Preface = ⅶ
• Acknowledgements = ⅸ
• Research Topic : The Globalization of Business = xvii
• List of Figures = xx
• List of Tables = xxi
• List of Boxes = xxii
• Learning Activities = xxiii
• Abbreviations = xxv
• Part Ⅰ International business activities = 1
• 1 The Nature of international Business = 3
• 1.1 Introduction = 3
• 1.2 International business defined = 5
• 1.3 Domestic and international business compared = 6
• 1.4 The importance of international business = 7
• 1.5 Major international business activities = 10
• 1.6 Motives for going international = 21
• 1.7 Summary = 24
• Study Topic : UK retailers abroad = 25
• 2 Multinational Enterprises = 27
• 2.1 Introduction = 27
• 2.2 The definition of MNEs and scope of their activities = 29
• 2.3 Characteristics of MNEs = 30
• 2.4 Theoretical models of MNEs = 35
• 2.5 The Impact of MNEs on Host Countries = 47
• 2.6 Globalization and MNEs = 50
• 2.7 Summary = 51
• Case Study : JCB - the story of a multinational = 52
• 3 international Market Entry and Organizational Response = 55
• 3.1 Introduction = 55
• 3.2 International market selection and entry = 56
• 3.3 Human resource management (HRM) = 63
• 3.4 Financing international operations = 67
• 3.5 International logistics = 72
• 3.6 Summary = 74
• Group Activity : Finding a new market abroad = 75
• Part Ⅱ The International Environment = 77
• 4 The Political, Economic, and Legal Environment = 79
• 4.1 Introduction = 79
• 4.2 Political systems and cultural differences = 81
• 4.3 Economic systems in transition = 87
• 4.4 The legal environment = 92
• 4.5 Summary = 98
• Study Topic : China-political control with economic freedom? = 99
• 5 Culture and Ethics in International Business = 101
• 5.1 Introduction = 101
• 5.2 The nature of culture = 102
• 5.3 The composition of culture = 107
• 5.4 Adjusting to cultural differences = 114
• 5.5 Barriers to effective cultural adjustment = 116
• 5.6 The methodology of cultural assessment = 117
• 5.7 Ethical issues in international business = 120
• 5.8 Summary = 123
• Case Study : Cultural differences among South-East Asian managers = 124
• 6 International Institutions and Global Issues = 127
• 6.1 Introduction = 127
• 6.2 The changing world trade order = 128
• 6.3 Global governance and international institutions = 135
• 6.4 The impact of international business on people and the environment = 141
• 6.5 Summary = 144
• Study Topic : The EU banana regime = 145
• 7 Integration between Countries = 148
• 7.1 Introduction = 148
• 7.2 Levels of integration between countries = 149
• 7.3 Impact of integration between countries = 154
• 7.4 Major regional economic groupings = 159
• 7.5 Regional integration and globalization = 166
• 7.6 Summary = 167
• Study Topic : Regional vs. global free trade = 168
• 8 The World's Major Trading Nations = 171
• 8.1 Introduction = 171
• 8.2 World economic leadership and the triad nations = 173
• 8.3 The major trading nations' role in trade and investment = 179
• 8.4 Doing business in the USA, Western Europe, and Japan = 182
• 8.5 Summary = 187
• Case Study : Forging partnerships with Japanese car manufacturers = 187
• 9 The Emerging Economies = 191
• 9.1 Introduction = 191
• 9.2 The world's emerging economies = 192
• 9.3 Reasons for the rapid growth of the emerging economies = 196
• 9.4 Problems of rapid growth in emerging economies = 204
• 9.5 Persistent problems in the less developed countries = 207
• 9.6 Summary = 210
• Study Topic : The emerging economies - opportunity or threat? = 211
• Part Ⅲ International Trade and Investment = 215
• 10 International Trade and Payments = 217
• 10.1 Introduction = 217
• 10.2 Why do nations trade? = 218
• 10.3 Balance of payments (BoP) = 226
• 10.4 Summary = 228
• Study Topic : Trade specialization in the modern world = 229
• 11 Foreign Exchange Markets and Exchange Rate Systems = 232
• 11.1 Introduction = 232
• 11.2 The nature of exchange rates = 233
• 11.3 The determination of nominal exchange rates = 234
• 11.4 The purchasing power parity theory of exchange rates = 238
• 11.5 The foreign exchange market = 239
• 11.6 Exchange rate systems = 241
• 11.7 The euro = 244
• 11.8 Summary = 246
• Study Topic : Europe's single currency = 247
• 12 Foreign Direct Investment and Collaborative Strategies = 249
• 12.1 Introduction = 249
• 12.2 Foreign investment in the global economy = 250
• 12.3 The determinants of FDI = 255
• 12.4 Collaborative strategies = 265
• 12.5 Summary = 268
• Case Study : Spain's growing attraction as an investment location = 269
• 13 International Competitiveness = 272
• 13.1 Introduction = 272
• 13.2The meaning and significance of international competitiveness = 273
• 13.3 Determinants of a firm's international competitiveness = 278
• 13.4 Determinants of a country's competitive environment = 282
• 13.5 Summary = 289
• Group Activity : Sharpening Philips Electronics' international competitiveness = 289
• Part Ⅳ The European Union = 293
• 14 The Development and Policies of the European Union = 295
• 14.1 Introduction = 295
• 14.2 The development of the European Union = 296
• 14.3 Major policies of the European Union = 305
• 14.4 The significance of the European Union for business activity = 316
• 14.5 Summary = 316
• Study Topic : Will enlargement bankrupt the EU? = 317
• 15 The Single European Market = 320
• 15.1 Introduction = 320
• 15.2 Progress towards the Single European Market = 321
• 15.3 The main Single Market measures = 326
• 15.4 Doing business in the Single Market = 332
• 15.5 Summary = 334
• Study Topic : Can SMEs survive in the Single European Market? = 335
• 16 European Political and Economic Integration = 338
• 16.1 Introduction = 338
• 16.2 Wider and deeper integration = 339
• 16.3 The Treaty on European Union (Maastricht Treaty) : key measures = 343
• 16.4 The implications of economic and political union = 349
• 16.5 Political union and international business = 356
• 16.6 Summary = 356
• Case Study : Honeywell Europe - A US firm embraces the euro = 357
• 17 The European Union and international Business = 360
• 17.1 Introduction = 360
• 17.2 'Fortress Europe' : true or false? = 361
• 17.3 The EU's relations with the rest of the world = 364
• 17.4 The EU's role in promoting international business = 367
• 17.5 The EU as a world economic leader = 370
• 17.6 Summary = 372
• Study Topic : The EU's lagging competitiveness = 373
• Part Ⅴ Transition In Eastern Europe = 375
• 18 Economic and Political Challenges for Eastern Europe in 1989 = 377
• 18.1 Introduction = 377
• 18.2 Why did communism fail? = 379
• 18.3 The nature of the economic reform programme = 384
• 18.4 Macroeconomic stabilization policies = 386
• 18.5 Problems facing the economic reform programme = 389
• 18.6 Summary = 391
• Group Activity : Reforming a state-owned enterprise = 392
• 19 Privatization in Eastrn Europe = 394
• 19.1 Introduction = 394
• 19.2 Why privatize? = 396
• 19.3 Method and form of privatization : differences in approach = 399
• 19.4 Privatization and regulation of utilities = 409
• 19.5 Summary = 410
• Study Topic : Privatization in Poland = 412
• 20 Foreign Direct investment in Eastern Europe = 415
• 20.1 Introduction = 415
• 20.2 The role of economic reform = 416
• 20.3 The nature and availability of FDI = 418
• 20.4 How can FDI contribute to the development of the economies of Eastern Europe? = 420
• 20.5 The case of the motor vehicle industry = 422
• 20.6 Successes and failures of FDI = 426
• 20.7 Summary = 431
• Case Study : Skoda's new model = 432
• 21 The Relationship between the European Union and Eastern Europe = 435
• 21.1 Introduction = 435
• 21.2 The changing international political environment = 436
• 21.3 Eastern Europe : the rush for EU membership? = 439
• 21.4 EU Membership : How do Eastern European applicants shape up? = 442
• 21.5 Eastern Europe and EMU = 444
• 21.6 The role of Western assistance in the transition = 446
• 21.7 Summary = 448
• Study Topic : Is EMU good for Eastern Europe? = 450
• 22. Doing Business in Eastern Europe = 454
• 22.1 Introduction = 454
• 22.2 The successes and failures of the transformation process in Eastern Europe since 1990 = 455
• 22.3 The development of Western business culture : The role of entrepreneurship = 462
• 22.4 Limitations to the development of entrepreneurship = 465
• 22.5 Summary = 469
• Case Study : Western management techniques at Tyumen Oil = 471
• Glossary = 474