제주지역 고령자의 소비자 교육 프로그램의 방향에 관한 연구: - 제 1보, 소비자능력에 관한 연구 - = A Study of Direction for Consumer Education Program of the Elderly in Cheju - the 1st one, on the focus of Consumer Capacity -

다국어 초록 (Multilingual Abstract)

The purpose of this study is to examine consumer characteristics according to analyze the level of consumer knowledge, skill, and consciousness through the comparison between young-elderly people and elderly people in Cheju. For the empirical analysis, the data was collected 428 consumers from May to June, 1999. The statistical methods for this study were descriptive statistics, t-test, ANOVA, correlation using SPSS Win program.The major findings of this study were as follows;1) The level of consumer consciousness was very high, but the level of consumer knowledge and consumer skill were low. 2) Drug use, Recall system, Frozen-food management, Indication for consumer knowledge; Planning, Discontent treatment for consumer skill; Responsibility for consumer consciousness area were very low state. 3) Correlation according to Pearson?s g2 were positive relationship between all of that consumer knowledge and consumer skill and consumer consciousness areas. 4) Sum of 3 findings were no great difference between young-elderly people and elderly people.From now on, some suggestions from this study how to stress on the consumer knowledge and consumer skill as well as consumer consciousness of the elderly in Cheju.주제어(Key Words): 소비자교육(Consumer Education), 소비자지식(Consumer Knowledge), 소비자기능(Consumer Skill), 소비자태도(Consumer Consciousness)