대학생의 흡연 태도에 관한 연구 : 경고문구와 경고그림을 중심으로 = A Study of Smoking Behaviors of College Students: With Special Reference to Warning Labels and Warning Pictograms

다국어 초록 (Multilingual Abstract)

Objectives: The objectives of this study are to examine the effectiveness of the currently used warning labels on cigarette packages to encourage smokers to quit smoking before the introduction of warning pictures, and to figure out the effectiveness of warning pictures compared to the warning labels in order to provide the basic data needed for our nation to prepare smoking control policies using warning pictures of cigarette packages like foreign countries.

Methods : The research was done by interviewing male and female enrolled students at a university in Seoul, a total number of 221 people -109 people (56 smokers, 46 non-smokers) for warning labels, and 112 people (66 smokers, 46 non-smokers) for warning pictures, and the study analysis is executed through Chi-square test, principal component analysis, and linear regression model by using the SPSS 12.0 program.
Results : As a result of the regression analysis on the effectiveness of the warning labels on current cigarette packages and the newly made warning pictures to encourage smokers to quit smoking, both the warning labels and the warning pictures were assessed as 'giving fear of harmful effects of smoking(p<0.005***)' and 'alerting the harmful effects of smoking' (p<0.026**).
Conclusion : As a result of this study, it was shown that health warning labels and warning pictures both affect quitting smoking. The real circumstance is that the currently used warning labels do not largely affect smokers in reality. With the warning labels that say 'smoking might cause lung cancer or heart disease', consumers do not pay attention to those warning signs based on their thoughts that they have a low chance of getting those diseases. Thus, due to the limitations with improving only the warning labels in order to induce quitting smoking, an inclusion of warning pictures that show harmful effects of cigarette smoking such as damaged body parts or organs to deliver specific information to smokers is advisable in order to induce them to quit smoking. Also, when national publicity about harmful effects of smoking and education of quitting smoking for smokers are made altogether, it is thought that they would bring real effects. Thus, it is expected that the reinforcement of warning labels and the introduction of warning pictures would change the behaviors of smokers.

목차 (Table of Contents)

• 제1장 서 론 = 1
• 제1절 연구의 배경 및 필요성 = 1
• 제2절 연구 목적 = 3
• 제3절 연구의 범위 및 방법 = 4
• 제2장 국내·외 연구에 관한 이론적 배경 = 6
• 제1절 WHO 담배규제기본협약의 구조와 주요 내용 = 6
• 제2절 외국의 담뱃갑 건강경고의 규제 현황 = 7
• 제3절 우리나라 담배의 건강경고 규제 현황 = 21
• 제3장 연구수행 내용 및 결과 = 27
• 제1절 조사대상자의 일반적 특성 분석 = 32
• 제2절 흡연습관 및 금연정책의 특성 분석 = 34
• 제3절 경고문구와 경고그림 시안 비교분석 = 44
• 제4절 경고문구와 경고그림 요인별 금연효과 분석 = 46
• 제4장 요약 및 결 론 = 49
• 참 고 문 헌 = 53
• ABSTRACT = 57
• 부 록 : 경고문구 및 경고그림 조사 설문지 = 59