관람자가 인지하는 태권도 개인ㆍ단체경기에 따른 종목이미지와 관람요인의 차이에 관한 연구 = The Research of Taekwondo to individualsㆍgroups according to the game about the difference between the Sport image and the viewing factors to Perceived by the viewer

다국어 초록 (Multilingual Abstract)

Taekwondo can say it is representative of the cultural symbol and this opinion is supported by 2014' operational plan report of Ministry of Culture, Sports and Tourism in which Taekwondo will be designated to apply Korean wave proliferation, along with Hangul(Korean alphabet) and Song of Arirang as Korean three cultural brands. While Taekwondo solid settled down as an quantitative index of game sports, the public preference is inferior to it these days. especially, increasing spectators in sports is an absolute task to subsist and to develop, and look at a rational argument(Park, 1995) in which an effort to satisfy spectators' desire is needed to understand their spectating motivation because disregarded sports by spectators can't be existed, it needed to confirm a view of disinterested spectators with the purpose of qualitative development of Taekwondo. Also, it considered to provide a basic data to expand the base of Taekwondo participants. Whereupon, the propose of this study was to grasp problems of spectators' cognition toward Taekwondo competition during they was watching the competition using the electronic protective gears on TV for providing the basic data of interesting Taekwondo competition to the spectators.
Achieving the aim of this study, 72 undergraduate school students(individual competition: 31, team competition: 41) who ever had any experience with Taekwondo competition were participated and were tested spectating motivation and event image. The collected data were analysed by descriptive statistical analysis and 3-way(2×2×2)RGㆍRM ANOVA on PASW 18.0 version program.
The results showed that 1) after spectating game was higher than before on game content factor and game knowledge factor, and individual competition was higher than team competition on game knowledge factor and game skill factor of spectating motivation, 2) team competition was higher than individual competition and after spectating game was higher than before on behavioral image factor, psychological image was higher after spectating game than before, and interaction effect was significantly different between spectating game timing and sex, and spectating game timing and game type. In case of female, while negative image was higher after spectating game than before, it showed opposite results in male, and in case of individual competition, negative image was lower after spectating game than before, on the other hand, the negative image was higher after spectating game than before.
From the results, there were these proposal. Frist, spectating motivation was lower because the spectators has shortage of knowledge about the rule of Taekwondo game so, it was considered to provide a guidebook for better understanding the rule. Second, a way of team competition needed to be improved. According to the result of this study, the spectators was interested in the way but it was disordered and distracted. Judging from these results of this study, the improvement of the way of team competition could affect to improve the image of Taekwondo competition in a way of positive.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 연구방법
• Ⅲ. 결과
• Ⅳ. 논의
• Ⅴ. 결론 및 제언
• 참고문헌