This paper has discussed and summarized the relationship between the image preferences of clothesdesings and the styles of life on the basis of previous studies.
The studies done in Korea regarding to the relationship between the image of clothes-des...
This paper has discussed and summarized the relationship between the image preferences of clothesdesings and the styles of life on the basis of previous studies.
The studies done in Korea regarding to the relationship between the image of clothes-designs(or the image of clothes-brand) and the styles of life were as followings ;
1)The revolutionary and fashion pursuing group, actively idea leading type, preferred progressive, modernized, and manish design-feelings.
2)The status symbols recognizing group, brand concious and formal value seeking type, preferred the elegant design-feelings.
3)The improvement pursuing group in practical life, economical and practical type, preferred the casual, manly design-feelings.
4)The group inclined to feminity preferred the womanly elegance, charming images, and full dresses.
5)The group inclined to masculinity preferred the casual, sporty design-feelings.
6)The conservative group preferred the formal design-feelings.