의복 디자인 감각 선호와 라이프 스타일의 관련성에 관한 고찰 = A Study of the Relationship between the Image Preferences of Clothes-Design in Consumers and Their Life-Style

다국어 초록 (Multilingual Abstract)

This paper has discussed and summarized the relationship between the image preferences of clothesdesings and the styles of life on the basis of previous studies.
The studies done in Korea regarding to the relationship between the image of clothes-designs(or the image of clothes-brand) and the styles of life were as followings ;
1)The revolutionary and fashion pursuing group, actively idea leading type, preferred progressive, modernized, and manish design-feelings.
2)The status symbols recognizing group, brand concious and formal value seeking type, preferred the elegant design-feelings.
3)The improvement pursuing group in practical life, economical and practical type, preferred the casual, manly design-feelings.
4)The group inclined to feminity preferred the womanly elegance, charming images, and full dresses.
5)The group inclined to masculinity preferred the casual, sporty design-feelings.
6)The conservative group preferred the formal design-feelings.

목차 (Table of Contents)

• Ⅰ. 서언
• Ⅱ. 라이프 스타일의 개념
• Ⅲ. 라이프 스타일에 따른 시장 세분화
• 1. 일반적 생활양식 세분화
• 2. 구체적 생활양식 세분화(의생활양식 세분화)
• Ⅳ. 의류상품 선호감각별 세분화
• 1. 의복 디자인 선호 감각
• 2. 선호 상품과 상표 인지도
• Ⅴ. 라이프 스타일과 의복디자인 선호감각
• Ⅵ. 결어
• Ⅶ. 참고문헌