根理论的康养旅游消费决策激励因素研究 = Research on motivating factors for health and wellness tourism consumption decision : A Literature Review

다국어 초록 (Multilingual Abstract)

This project adopts the grounded theory research method. It takes consumers as the research object. It focus on the motivating factors that influence Chinese tourist who concerns health and wellness. The study found that the factors that motivate Chinese consumers to make health and wellness tourism consumption decisions include three main categories: excellent ecological living environment, adequate living security conditions, and compliance with psychological expectations. Based on this, a scientific path for the development of China's health care enterprises is proposed. This topic innovates the research methods and perspectives of health and wellness tourism, which is helpful for health and wellness tourism enterprises to formulate scientific development plans and improve corporate innovation and performance levels.

다국어 초록 (Multilingual Abstract)

本课题采用扎根理论研究方法，以消费者为研究对象，探讨了影响中国消费者康养旅游消费决策的激励因素，建构了消费者康养旅游消费决策激励因素理论模型。研究发现，激励中国消费者康养旅游消费决策的因素包括生态生活环境优良、生活保障条件充分、符合心理预期三个主范畴。以此为基础提出了中国康养企业发展的科学路径。本课题创新了康养旅游研究方法与研究视角，有利于康养企业制定科学发展规划，提升企业创新和绩效水平。

목차 (Table of Contents)

• Ⅰ. 绪论
• Ⅱ. 研究方法与数据收集
• Ⅲ. 消费决策激励因素编码分析
• Ⅳ. 研究结论与对策建议
• 참고문헌