It has been argued that the image of the tourism is a very significant factor when tourists decide their destinations. Therefore The events have been recognized as a tourism strategy to improve the image of the tourism. The Purpose of this study is to...
It has been argued that the image of the tourism is a very significant factor when tourists decide their destinations. Therefore The events have been recognized as a tourism strategy to improve the image of the tourism. The Purpose of this study is to investigate and analyze the impact of event satisfaction of visitors on the image as a tourism destination and behavioral intentions. as a result of this study, it were found an impact relations between the event satisfaction and the image as a tourism destination, the image and the re-visited intention and word-of-mouth intention.