호텔 브랜드와 객실판매간 상관성 연구 = 일실당 판매생산성(RevPar)을 중심으로

다국어 초록 (Multilingual Abstract)

Hotel is influenced, sensitively, by internal, external, seasonal, political, social and environmental changes. Hotel will not be expected to be a growing company if they had not been positioned with its products and brand acknowledgement, in the market competition. In the rapidly changing business environment, variety, individuality, seniority, and difference have been needed to fulfill the tourists' wants and lead the new service development and hotel managing strategies. The brand of hotel does not only stand for a simple meaning of a product and company. It is deeply related to the hotel room sales accomplishments with the reputation, reliance, marketing policy, and customers' service satisfaction degree etc of the hotel company.
This study advises appropriate and useful references which help to make its marketing policies for the tourists who stay at a hotel room and suggests tips for enhancing sales and effective management.