An approach on process of developing city brands - focused on branding frameworks of Hong Kong, Bristol and Seoul - = An approach on process of developing city brands - focused on branding frameworks of Hong Kong, Bristol and Seoul -

다국어 초록 (Multilingual Abstract)

The aim of this study is to analyze the unique frameworks of Hong Kong, Seoul and Bristol through examining the process of developing city brand identity. Consideration for differences between other two cities and Seoul will suggest clear concepts of the framework for developing Seoul's brand identity.

Hong Kong, Bristol and Seoul have their own frameworks on process of developing city identity system to be strong city brands and three cities have taken outstandingly different steps.

the ultimate goal of city branding and results are also non-identical. Hong Kong focused on visual identity system to regain its city reputation. On the other hand, Bristol mainly implemented its strategy on information system and legibility with no visual identity. Seoul developed its visual identity, however the range of applications has not been practical.

This study focuses on the process of city branding regardless of the cities' branding results and analyzes the frameworks and the ways of managing them.

참고문헌 (Reference)

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