1 안주영, "소비자의 할인추구성향, 가격지식, 브랜드충성도가 내적준거가격 및 준거할인의 지각에 미치는 영향 - 할인구매경험의 매개효과를 중심으로 -" 한국관광학회 38 (38): 143-165, 2014
2 김지윤, "소비자의 포인트 적립 및 소진행동에 대한 재조명 :사용수준(Usage Level)의 조절 효과를 중심으로" 한국경영과학회 38 (38): 183-199, 2013
3 김현교, "소비자 키워드광고 탐색패턴에 나타난 촉진지향성이 온라인 여행상품 구매확률에 미치는 영향" 한국경영과학회 39 (39): 29-48, 2014
4 김지윤, "로열티 프로그램에 있어서 소비자의 포인트 적립 노력수준이 소진 행동에 미치는 영향" 한국마케팅학회 27 (27): 85-106, 2012
5 정헌수, "고객생애가치 측정모형의 B2B 비즈니스 적용연구" 한국경영과학회 27 (27): 197-211, 2010
6 송태호, "고객 자산과 기업 수익성 간의 관계" 한국마케팅학회 24 (24): 35-65, 2009
7 Kumar, V., "Undervalued or Overvalued Customers : Capturing Total Customer Engagement Value" 13 (13): 297-310, 2010
8 Reinartz, W. J., "Understanding customer loyalty programs" Springer 361-395, 2006
9 Taylor, G.A., "The current and future sales impact of a retail frequeny reward program" 81 (81): 293-305, 2005
10 Lewis, M., "The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention" 41 (41): 281-292, 2004
1 안주영, "소비자의 할인추구성향, 가격지식, 브랜드충성도가 내적준거가격 및 준거할인의 지각에 미치는 영향 - 할인구매경험의 매개효과를 중심으로 -" 한국관광학회 38 (38): 143-165, 2014
2 김지윤, "소비자의 포인트 적립 및 소진행동에 대한 재조명 :사용수준(Usage Level)의 조절 효과를 중심으로" 한국경영과학회 38 (38): 183-199, 2013
3 김현교, "소비자 키워드광고 탐색패턴에 나타난 촉진지향성이 온라인 여행상품 구매확률에 미치는 영향" 한국경영과학회 39 (39): 29-48, 2014
4 김지윤, "로열티 프로그램에 있어서 소비자의 포인트 적립 노력수준이 소진 행동에 미치는 영향" 한국마케팅학회 27 (27): 85-106, 2012
5 정헌수, "고객생애가치 측정모형의 B2B 비즈니스 적용연구" 한국경영과학회 27 (27): 197-211, 2010
6 송태호, "고객 자산과 기업 수익성 간의 관계" 한국마케팅학회 24 (24): 35-65, 2009
7 Kumar, V., "Undervalued or Overvalued Customers : Capturing Total Customer Engagement Value" 13 (13): 297-310, 2010
8 Reinartz, W. J., "Understanding customer loyalty programs" Springer 361-395, 2006
9 Taylor, G.A., "The current and future sales impact of a retail frequeny reward program" 81 (81): 293-305, 2005
10 Lewis, M., "The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention" 41 (41): 281-292, 2004
11 Zhang, J, "The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior" 49 (49): 50-65, 2012
12 Kivetz, R., "The Goal-Gradient Hypothesis Resurrected : Purchase Acceleration, Illusionary Goal Progress, and Customer Retention" 43 (43): 39-58, 2006
13 Anderson, E.W, "The Antecedents and Consequences of Customer Satisfaction for the Firm" 12 (12): 125-143, 1993
14 Kim, B. -D., "Reward Programs and Tacit Collusion" 20 (20): 99-120, 2001
15 Gupta, S., "Modeling Customer Lifetime Value" 9 (9): 139-155, 2006
16 Chan, T. Y., "Measuring the Lifetime Value of Customers Acquired from Google Search Advertising" 30 (30): 837-850, 2011
17 Kumar, V, "Measuring and maximizing customer equity : a critical analysis" 35 (35): 157-171, 2007
18 Klemperer, P., "Markets with consumer switching costs" 102 (102): 376-394, 1987
19 Yoo, S.J, "Marketing and the Evolution of Customer Equity of Frequently Purchased Brands" 2011
20 Berger, P.D., "Marketing Actions and the Value of Customer Assets : A Framework for Customer Asset Management" 5 (5): 39-54, 2002
21 Sharp, B., "Loyalty Programs and Their Impact on Repeat-Purchase Loyalty Patterns" 14 (14): 473-486, 1997
22 Bijmolt, Tammo H. A., "Loyalty Programs : Generalizations on Their Adoption, Effectiveness and Design" 5 (5): 197-258, 2010
23 Bick, Geoffrrey N. C., "Increasing shareholder value through building Customer and Brand Equity" 25 (25): 117-141, 2009
24 Lee, Jonathan, "Incorporating word-of-mouth effects in estimating customer lifetime value" 14 (14): 29-39, 2006
25 Bagchi, R, "Illusionary Progress in Loyalty Programs : Magnitudes, Reward Distances, and Step-Size Ambiguity" 37 (37): 888-901, 2011
26 Wirtz, J., "How Effective Are Loyalty Reward Programs in Driving Share of Wallet?" 9 (9): 327-334, 2007
27 Baird, N., "Getting Loyalty Programs Back To Loyalty" 1-29, 2007
28 Drèze, X., "Feeling Superior :The Impact of Loyalty Program Structure on Consumers’ Perceptions of Status" 35 (35): 890-905, 2009
29 Yi, Y.J., "Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty" 31 (31): 229-240, 2003
30 Koo, M, "Dynamics of selfregulation : How (un)accomplished goal actions affect motivation" 94 (94): 183-195, 2008
31 Rust, R.T, "Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy" Free Press 2000
32 Keh, H.T., "Do Reward Programs Build Loyalty for Services? The Moderating Effect of Satisfaction on Type and Timing of Rewards" 82 (82): 127-136, 2006
33 Dowling, G., "Do Customer Loyalty Programs Really Work?" 38 (38): 71-82, 1997
34 Furinto, A., "Designing competitive loyalty programs :How types of program affect customer equity" 17 (17): 307-319, 2009
35 Allaway, A. W., "Deriving and exploring behavior segments within a retail loyalty card program" 40 (40): 1317-1339, 2006
36 Fader, Peter S., "Customer-Base Analysis in a Discrete-Time Noncontractual Setting" 29 (29): 1086-1108, 2010
37 Schmittlein, D.C, "Customer base analysis : An industrial purchase process application" 13 (13): 41-67, 1994
38 Blattberg, R. C., "Customer Lifetime Value : Empirical Generalizations and Some Conceptual Questions" 23 (23): 157-168, 2009
39 Fader, Peter S., "Counting Your Customers the Easy Way : An Alternative to the Pareto/NBD Model" 24 (24): 275-284, 2005
40 Schmittlein, D. C., "Counting Your Customers : Who Are They and What Will They Do Next?" 33 (33): 1-24, 1987
41 Frisou, J., "Consumer learning as a determinant of a multi-partner loyalty program’s effectiveness : A behavior and long-term perspective" 18 (18): 81-91, 2011
42 Burnham, T. A., "Consumer Switching Costs : A Typology, Antecedents, and Consequences" 31 (31): 109-126, 2003
43 Liu, Y., "Competing Loyalty Programs : Impact of Market Saturation, Market Share, and Category Expandability" 73 (73): 93-108, 2009
44 Johnson, K., "Choosing the right program" 61 (61): 36-45, 1998
45 Colombo, R, "A stochastic RFM model" 13 (13): 2-12, 1999