호텔서비스의 가격 차별화에 관한 연구

다국어 초록 (Multilingual Abstract)

This study examined the price discrimination strategy of hotel service. First, We discussed two kinds of the segmentation methods for price discrimination. One was priori segmentation by room purchase volumes, the other was post hoc segmentation by conjoint coefficients. And then we calculated hotel utility, choice probability, and potential market share by segmented market. The results of the study indicated that price discrimination by priori or post hoc market segmentation was more effective than single price method. The results also provided useful guide lines that small purchase volume and customer relationship-oriented group didn`t like price discount.

참고문헌 (Reference)

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