은유 추출 기법을 활용한 중국인의 한류 인식 = The Recognition about the Korean Wave of the Chinese using Metaphor Elicitation Technique

다국어 초록 (Multilingual Abstract)

The Korean Wave became the global contents from the local(Asia Pacific region) contents, and consequently has an effect on Korean national image. The purpose of this paper is to find recognition about the Korean Wave focus on the impact of the Korean Wave. For this paper, the Chinese were conducting interviews, and tried to draw Consensus Map on the recognition about the Korean Wave of Chinese using Metaphor Elicitation Technique. Metaphor Elicitation Technique is useful for understanding customer`s subconscious by stimulate associations. For this reason, the answer of the interviewees were categorized a construct based on subconscious and presented Consensus Map on the recognition about the Korean Wave of Chinese. As a result, core constructs of the Koran Wave were ``novelty``, ``fashion``, ``professionalism``. ``Novelty`` means different to Chinese contents and ``fashion`` shares social connection. ``Professionalism`` includes several meanings: ``professionalism`` on genre of contents, electronic products and cosmetic technology. These core constructs can serve important factor in the global content strategy.