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DBpiaThe purpose of this study is to find out the distinguish strategies the satisfy the hotel F&B restaurant guests' want investigating the important factor. The methodology of this study can be literature survey and questionary survey which were answe...
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호텔 식음료 업장의 선택 속성에 따른 차별화 전략에 관한 연구 = A Study on the distinguish strategies by important choice factor in F&B restaurants of super-deluxe Hotel
한글로보기https://www.riss.kr/link?id=A77056756
- 저자
- 발행기관
- 학술지명
- 권호사항
-
발행연도
2005
-
작성언어
Korean
-
KDC
326.39
-
자료형태
학술저널
-
수록면
167-184(18쪽)
- 제공처
-
0
상세조회 -
0
다운로드
부가정보
다국어 초록 (Multilingual Abstract)
The purpose of this study is to find out the distinguish strategies the satisfy the hotel F&B restaurant guests' want investigating the important factor.
The methodology of this study can be literature survey and questionary survey which were answered by guests visited restaurants of the super-deluxe hotel.
The results and strategies marketing are as followings.
First. service strategy should be differentiated for guests the other compete with other super-deluxe hotel.
Second, It should be performed various event program that guest are really want and need are repeatedly every month and seasons.
Third, To increase the develope of food industry, special menu has to be develope.
The methodology of this study can be literature survey and questionary survey which were answered by guests visited restaurants of the super-deluxe hotel.
The results and strategies marketing are as followings.
First. service strategy should be differentiated for guests the other compete with other super-deluxe hotel.
Second, It should be performed various event program that guest are really want and need are repeatedly every month and seasons.
Third, To increase the develope of food industry, special menu has to be develope.
The purpose of this study is to find out the distinguish strategies the satisfy the hotel F&B restaurant guests' want investigating the important factor.
The methodology of this study can be literature survey and questionary survey which were answered by guests visited restaurants of the super-deluxe hotel.
The results and strategies marketing are as followings.
First. service strategy should be differentiated for guests the other compete with other super-deluxe hotel.
Second, It should be performed various event program that guest are really want and need are repeatedly every month and seasons.
Third, To increase the develope of food industry, special menu has to be develope.
목차 (Table of Contents)
- Ⅰ. 서론
- Ⅱ. 이론적 배경
- Ⅲ. 실증분석
- Ⅳ. 분석결과
- Ⅴ. 결론
- Ⅰ. 서론
- Ⅱ. 이론적 배경
- Ⅲ. 실증분석
- Ⅳ. 분석결과
- Ⅴ. 결론
- 참고문헌
- ABSTRACT
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