기술수용모델(TAM)과 계획된 행동이론(TPB)를 바탕으로 한 모바일 기술수용에 대한 실증적 연구

목차 (Table of Contents)

• 요약
• I. Introduction
• 1.1 Background of the Problem
• 1.2 Research Purpose
• II. Literature Review
• 2.1 Technology Dimension
• 2.2 Motivation Dimension
• III. Research Model and Hypothese
• 3.1 Research Model
• 3.2 Development of Hypotheses
• IV. Results and Discussion
• 4.1 Data Collection
• 4.2 Operationalization of Measurement Variables
• 4.3 Validity Test
• 4.4 Goodness of Fit of Research Model
• V. Dicussion of Results
• VI. Conclusion
• References
• Abstract