국제무역협상과 방송의 공적가치: 한미 FTA 협상을 중심으로 = International Trade Agrements and the Public Value of Broadcasting

다국어 초록 (Multilingual Abstract)

This article proposes a new paradigm for media policy in South Korea before its wider opening of the audi-visual sector through international trade agreements such as the FTA with the USA. Especially, the author discusses policy alternatives in order to protect the public value of broadcasting when the U. S. strategies in trade negotiations are changing, from focusing on traditional media to demanding market opening of digital media. For this purpose, this article after reviewing literature of media globalization analyzes several recent U. S. FTAs which presumably reveal the trade strategies of the America. Finally, based on this analysis, policy implications of the prior FTAs are drawn, which would help South Korea protecting the public value of broadcasting in advance of its market opening.

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