The purpose of this study was to analyze the influence of fashion magazine on the street fashion, focused on Japan. The data were collected from the magazines and newspapers published in Japan from 1960`s to 1990`s. Fashion magazine has three functio...
The purpose of this study was to analyze the influence of fashion magazine on the street fashion, focused on Japan. The data were collected from the magazines and newspapers published in Japan from 1960`s to 1990`s. Fashion magazine has three functions : transmit information function, education and criticism function, advertisement and entertainment function. And, it has influenced on the street fashion by grasping the fashion trend and consumer needs, and communicating the vision to reader in Japan. The results were as follows : 1. the ivy look of `Heibon Punch` and `Men`s Club` in the 1960`s, 2. the coordinate look of `Anan` and `Nonno`, 3. the outdoor look of `Popeye` in the 1970`s. 4. the new traditional style of IF in the 1970`s - 1980`s, 5. lyce´enne look of `Olive` in the 1980`s. 6. Shibu-Kay style of `Mc Sister`, 7. the supermarket style of `Cutie` in the 1990`s.