여행사 - 호텔간 상호작용에 관한 연구 = Interactions between Travel Agencies and Hotels in Tourism System

다국어 초록 (Multilingual Abstract)

This study is not to present explanatory or conclusive study results, but exploratory study. The purpose of this study is establish a theory framework for the interrelations between travel agencies and hotels in tourism system, and to suggest proposals for cooperative relations between travel agencies and hotels.
As empirical study results, ① there is no difference in the type of relations between travel agencies and hotels, ② 4 interaction items(dependency, request, price, review of relational activities) are different by group(travel agencies and hotels), and ③ evaluation of relations between travel agencies and hotels as a whole could be explained by 5 interaction items(dependency, reliability, review of relational activities, cooperative sales, price).
Furthermore in the future research, the study should be oriented to the exact of emirical research and in-depth research for interorganizational relations in tourism sector.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 문헌연구
• 1. 관광시스템내의 여행사와 호텔
• 2. 관계지향적 여행사-호텔간 관계
• 3. 여행사-호텔간 상호작용 요소
• Ⅲ. 실증분석 방법
• 1. 조사목적
• 2. 조사방법
• 3. 설문지의 구성
• 4. 자료분석 방법
• Ⅳ. 실증분석 결과와 논의
• 1. 실증분석 결과
• 2. 분석결과에 대한 논의와 시사점
• Ⅴ. 결론
• 참고문헌