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이 학술지의 논문 검색
Campbell puts more emphasis on sauces with $45M push for Pace, Prego
unknown ASM COMMUNICATIONS INC 2003 p.9
Qwest dials up TV and print for new local/long-distance bundle offer
unknown ASM COMMUNICATIONS INC 2003 p.12
PACK LEADERS Philip Morris and R.J. Reynolds revamp in-store merchandising lures
unknown ASM COMMUNICATIONS INC 2003 p.13
Scotch whisky targets slightly older demo in $45M global campaign
unknown ASM COMMUNICATIONS INC 2003 p.18
Entertainment licensing has become a key component in marketing franchises
Romanelli, D. ASM COMMUNICATIONS INC 2003 p.24-25
Licensors should encourage decent working conditions overseas
Siegel, S. M. ASM COMMUNICATIONS INC 2003 p.26-28
Stanley, T. L. ASM COMMUNICATIONS INC 2003 p.42-44