Does Big Data Matter to Value Creation? = Does Big Data Matter to Value Creation? : Based on Oracle Solution Case

다국어 초록 (Multilingual Abstract)

It is essential that firm makes a rational and scientific decision making and creates a news value for the future direction. To do so, many firms attempt to collect meaningful data and find the filtered and refined implication for the better customer relationship and the active market drive through the various analytic tools. Among the possible IT solutions, utilization of ‘Big Data’ is becoming more attractive and necessary in such a way that it would help firms obtain the systemized and demanding information and facilitate their decision making process to keep up with the market needs.
In this paper, it introduces the concepts and development of ‘Big Data’ recognized as a IT resource and solution under the rapidly changing firm environment. This study also presents the several firm cases using Big Data’ and the Oracle’s total data management and analytic solutions in order to support the application of ‘Big Data’. Finally this paper provides a holistic viewpoint and realistic approach on use of ‘Big Data’ to create a new value.

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. Big Data란 무엇인가?
• 3. Big Data의 활용사례와 기업의 대응방안
• 4. Big Data에 대한 오라클 솔루션과 지원방안
• 5. 결론
• 참고문헌
• 저자소개

참고문헌 (Reference)

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7 IDC, "The 2011 Digitial Universe Study： Exacting Value From Chaos"

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9 Oracle, "Oracle：Big Data for the Enterprise, In Oracle White Paper" 2012

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11 I-CIO, "Converting Data into Business Value at Volvo"

12 McKinsey, "Big Data：The Next Frontier for Innovation, Competition, and Productivity" McKingey Global Institute 2011

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14 이명진, "Big Data를 위한 고급 분석기법과 지원 기술" 11 (11): 45-56, 2012

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