블랙-숄즈 모형을 활용한 유비쿼터스 기술 개발 타당성 분석 사례 연구

국문 초록 (Abstract)

최근 유비쿼터스 기술에 대한 개발이 유비쿼터스 상거래라고 하는 진보된 전자상거래를 실용화할 수 있는 단계로 접어들고 있다. 따라서 유비쿼터스 기술의 실제 시스템 적용에 대한 타당성 분석이 필요한 시점이며, 이를 위해서는 유비쿼터스 기술과 같은 진행 중인 기술에 대해 가치를 측정하는 방법에 대한 요구가 증대되고 있다. 이에 본 연구의 목적은 재무적 관점에서의 유비쿼터스 기술 개발 타당성을 분석하는 방법론을 제시하는 것이다. 이를 위해 기존의 기술가치 평가를 위해 진행되어 왔던 평가 기법들 중 선물옵션이론의 블랙-숄즈 모형을 채택한 한 평가 모형을 개발하였다. 또한 유비쿼터스 기술 관련 과제 참여 전문가 인터뷰를 통한 실제 사례 분석도 아울러 실시하였다. 그 결과, 콜옵션 가격과 변동성, 유사 기술과의 변동성 대비 등을 통한 유비쿼터스 기술 개발 타당성 평가에 블랙숄즈 모형의 활용 가능성을 확인하였다.

다국어 초록 (Multilingual Abstract)

Recently, ubiquitous computing technology becomes available to develop advanced electronic commerce：u-commerce. Hence, it is the very time to perform feasibility analysis in applying ubiquitous computing technology, especially estimating economical value of the on-going technology. Hence, the purpose of this paper is to propose a financial value estimating methodology in performing feasibility test on ubiquitous computing technology. To do so, Black and Scholes model is basically adopted. To show the feasibility if the idea proposed in this paper, actual case study through focused group interview with those who are actually performing on-going ubiquitous computing projects. As the result, we validated the possibility of applying Black-Sholes model to assessing feasibility analysis for ubiquitous technology development with the price of call option, volatility, and the comparison with other similar technologies.

목차 (Table of Contents)

• 초록
• ABSTRACT
• 1. 서론
• 2. 문헌연구
• 3. 방법론
• 4. 사례 분석
• 5. 결론
• 참고문헌
• 저자소개

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