Today's successful hubs are trying to continue to keep up with the variety of customers' needs - airlines and passengers. It is very useful to employ marketing concept for airport management. The authors studied several cases in European and American ...
Today's successful hubs are trying to continue to keep up with the variety of customers' needs - airlines and passengers. It is very useful to employ marketing concept for airport management. The authors studied several cases in European and American network. Important factors such as checking process, baggages claim procedure, sign postage, and so on have been found and standardized for IIA. More for the successful launching was new public relations strategy proposed with examples.