We encounter a lot of information and images internet sites make it possible for us to search for a lot of information and images. In the present internet era, we lead an another life in cyberspace. Cyberspace by internet is a part of our lives but ...
We encounter a lot of information and images internet sites make it possible for us to search for a lot of information and images. In the present internet era, we lead an another life in cyberspace. Cyberspace by internet is a part of our lives but it close not concord with real life. Internet users enjoy their lives slightly different from their real lives by the use of image which has visual identity avatar, like their other selves. Though the space between reality and virtual has many problems, it is true that it become a new culture. Unsatisfied desires dominate users thoughts and behaviors more intensively in virtual than in reality. Individual identity is visualized and created in various types by avatar this study tries to show the way which image represents individual identity by avatar on the basis of domestic avatars. Through questionnaire and the comparison of game and avatar, we can know the designs and the demands which users and avatar producing companies want. This study has on important meaning in satisfying users various desires and lives through avatar.