대학생들의 인식하는 용병선수 이미지가 관람만족도와 한국프로농구의 기여도에 미치는 영향 = The effect of international players’ image on satisfaction of spectating and contributions of Korea professional basketball by the University students’ perception

다국어 초록 (Multilingual Abstract)

The purpose of this study was to examine how university students recognize international players' image who are playing in Korea Basketball League, and the recognition of international players' image influence on satisfaction of spectating and contributions of Korea professional basketball. For this study, survey had been done in ‘P’ university students by convenience sampling, total 222 papers were used as analysis source. The results of the analysis were as follows; First, game performance among sub-factors of international players' image according to gender was that the male student was higher than the female students. Second, appearance, game performance and morality according to involvement were that the high involvement student was higher than the low involvement. Third, only game performance had a positive influence on satisfaction of spectating in the case of male student, and game performance and morality had a positive influence on satisfaction of spectating in the case of female student. Fourth, international players’ image which were recognized by University students game performance, morality, sportiveness in order had a positive influence on contributions in Korea Professional Basketball