비즈니스 매너에 대한 대학생의 인식에 관한 연구 = College Students’ Perceptions on Business Manners and it’s Implication for Business Education

다국어 초록 (Multilingual Abstract)

The purpose of this study was to research the college students' perceptions on business manners and to find out implications for improving the business education in colleges.
For this survey, 300 subjects were sampled among the college students in Chungchung area by their majors and grades. The 227 respondents replied for the questionnaire and then the rate of collection was 75%.
The questionnaire was consisted of 45 items and most of them, except 5 general questions, were made with Likert type scale. SPSS 10.0 was used for data analysis and statistical methods such as frequency, mean and ANOVA were applied for it.
The research results are summarized as belows.
(1) Depending on the Paired t-test, discrepancies of perception between degree of importance and mistake experience on business manner items were significant in all of 15 items(with p＜.01).
(2) Perceptions of importance degree on the business manner items were significantly different by age and grade, but there were no significant differences by sex, residential area and major(with p＜.05).
(3) Respondents felt that other person more hurt their feeling or troubled them than they did it to others. The experience on others' rudeness was 3.25, on the other hand, the degree on their own rudeness was 2.43(with full marks =5).
(4) According to this survey results, parents were the most important resources of manner education for their son or daughters.
(5) Business manner is one of the basic job skills for colleges' graduates. So, each colleges should have a deep concern on the education for business manners and give their students the opportunities to learn business manners.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 이론적 배경과 선행연구 고찰
• Ⅲ. 연구가설 및 방법
• Ⅳ. 연구 결과 및 해석
• Ⅴ. 요약 및 결론
• 참고문헌
• Abstract