A Study on the Change and Development Strategies of E-Commerce Industry in China

다국어 초록 (Multilingual Abstract)

Purpose: The purpose of this study is to explore the development and characteristics of e-commerce in China and analyze the current status of e-commerce platforms in China.
Research design, data and methodology: To explore the development of e-commerce in China, this study collects and analyzes Chinese journals and secondary sources. It also conducts a case analysis of the success strategies of leading Chinese e-commerce companies.
Results: The analysis showed that China's e-commerce is active in various forms of e-commerce, including B2B, B2C, and C2C, and that the development of e-commerce in China has been divided into three main stages. The Chinese government has been actively implementing various policies to promote the development of e-commerce.
Conclusions: In this context, this paper specifically examines the development process of e-commerce in China, the current status of the Chinese e-commerce market, and the characteristics of the Chinese e-commerce market. In addition, the paper analyzes representative B2B, B2C, and C2C companies in China's e-commerce market. The results of the analysis show that Huichongwang, a B2B company, Jingdong, a B2C company, and Taobao, a C2C company, have achieved rapid growth through their core strategies and capabilities. The study also analyzed in detail the problems faced by the Chinese government and companies

목차 (Table of Contents)

• 1. Introduction
• 2. Literature Review
• 3. Current Status and Characteristics of China's E-Commerce Market
• 4. Case Analysis of a Leading Chinese E-commerce Company
• 5. Challenges and Issues in China's E-commerce Industry
• 6. Conclusion
• References