인터넷 상의 소비자 구전활동 동기에 대한 탐색적 연구 = An exploratory study of motives toward word of mouth activities on the Internet

참고문헌 (Reference)

1 "현대사회의 소비자 구전영향에 관한 분석연구 《지역사회개발연구》 한국지역사회개발학회" (18) : 59-81, 1983

2 "통해 발생하는 인적영향력의 전략적 유형화에 관한 연구" 175-215, 1993

3 "지체장애인의 장애인식에 대한 주관성 연구" 1998

4 "온라인 시대의 마케팅 파워 입소문 마케팅」," (12) : 118-119, 2003

5 "브랜드 이미지의 유형화를 위한 브랜드 개성의 Q 방법론적 접근" (54) : 103-130, 2002

6 "구전커뮤니케이션에 관한 문헌연구 》" (26) : 55-84, 1995

7 "구전 마케팅 활용사례 및 방법" (10) : 55-58, 1998

8 "” Journal of Consumer Research" 350-362, 1987

9 "“Word-of-mouth Communications" 25 : 527-531, 1998

10 "“Word of Mouth The Indirect Effects of Marketing Efforts ” Journal of Advertising Research" 31-39, 1985

11 "“Word of Mouth Communications as Negative Information ” Advances in Consumer Research" 697-702, 1984

12 "“Word of Mouth Advertising and Informal Communication ” in Risk Tasking and Information Handling in Consumer Behavior" Harvard University 1967188-239

13 "“Virtual Community" 23 : 161-166, 1996

14 "“Published Word of Mouth Consumer-Generated Information on the Internet Working Paper of eLab" ” Rutgers University 2002

15 "“Perceived Interactivity and Attitude toward Web Sites" University of Florida 254-262, 1999

16 "“More Companies Pay Heed to Their 'Word of Mouse' Reputation" The New York Times 2003

17 "“Marketing in Hypermedia Computer-Mediated Environments ”" Journal of Marketing, 60 (60): 50-68, 1996

18 "“How to Acquire Customer on the Web" 179-188, 2000

19 "“How is a Possession 'me' or 'not me'? Characterizing Types and a Antecedent of Material Possession Attachment ” Journal of Consumer Research" 22 (22): 327-343, 1995

20 "“How Word of Mouth Advertising Works" (v~dec) : 147-157, 1966

21 "“Consumer Choice Process for Experience Goods ”" 36 (36): 373-386, 1999

22 "“Commercial Scenarios for the Web ” Journal of Computer-Mediated Communication Special Issue on Electronic Commerce" 1 (1): 1995

23 "“A Strategic Analysis of Electronic Marketplaces" 295-310, 1991

24 "Word of Mouth Marketing 《마케팅공화국》," 2003

25 "When is a Virus a Good Thing?^” Catalog Age" 17 (17): 43-44, 2000

26 "Viral marketing relies on infectious word of mouth" 2001

27 "The Influence of Participation on Positive Word-of-Mouth and Referrals ” Journal of Service Marketing" and Russ Alan Prince 5-14, 1992

28 "TROMM 뒤엔 보이지 않는 손이 있다?" 2003

29 "Q 방법론의 이해와 적용 광고연구를 중심으로 서강대학교 언론문화연구소" 1990

30 "Q 방법론의 이해와 소비자 연구에의 적용" 1 (1): 120-140, 1999

31 "Q 방법론" 교육과학사 2000

32 "Instant Gratification for Marketers?” ClickZ Today" 2002

33 "How to Spread the Word-of-Mouse eBook of Lunatic Fringe Publishing" 2001

34 "Cap Gemini Ernst^Young Report" 2003

35 "Are We in for a Smooth Ride?" 2-7, 1994