1 "호텔기업의 시장지향성이 서비스품질, 고객만족, 전환비용과 구전커뮤니케이션에 미치는 영향" 24 (24): 57-74, 2000
2 "지방자치단체의 시장지향성과 영향요인" 17 (17): 59-77, 2005
3 "조직몰입, 시장지향성, 조직학습의 관계에 관한 실증연구" 10 : 139-163, 2002
4 "우리나라 제조기업의 시장지향성 측정에 관한 실증적 연구" 1995
5 "시장지향성이 고객만족에 미치는 영향과 매개요인" 7 : 39-74, 1998
6 "시장지향성, 조직의 서비스 지향성, 경영성과의 관계" 26 (26): 111-130, 2001
7 "서비스기업의 시장지향성과 성과" 13 (13): 1-25, 1998
8 "effect of a market orientation on business profitability" 54 (54): 20-35, 1990
9 "The synergistic effect of market orientation and learning orientation on organizational performance" 27 (27): 411-427, 1999a
10 "The relationship between subjective and objective company performance measures in market orientation research" 10 : 65-75, 1999
1 "호텔기업의 시장지향성이 서비스품질, 고객만족, 전환비용과 구전커뮤니케이션에 미치는 영향" 24 (24): 57-74, 2000
2 "지방자치단체의 시장지향성과 영향요인" 17 (17): 59-77, 2005
3 "조직몰입, 시장지향성, 조직학습의 관계에 관한 실증연구" 10 : 139-163, 2002
4 "우리나라 제조기업의 시장지향성 측정에 관한 실증적 연구" 1995
5 "시장지향성이 고객만족에 미치는 영향과 매개요인" 7 : 39-74, 1998
6 "시장지향성, 조직의 서비스 지향성, 경영성과의 관계" 26 (26): 111-130, 2001
7 "서비스기업의 시장지향성과 성과" 13 (13): 1-25, 1998
8 "effect of a market orientation on business profitability" 54 (54): 20-35, 1990
9 "The synergistic effect of market orientation and learning orientation on organizational performance" 27 (27): 411-427, 1999a
10 "The relationship between subjective and objective company performance measures in market orientation research" 10 : 65-75, 1999
11 "The relationship between market orientation and performance in the hospital industry" 3 : 237-247, 2000
12 "The positive effect of a market orientation on business profitability: A balanced replication" 48 (48): 69-73, 2000
13 "The fifth discipline" Doubleday 1990
14 "The capabilities of market driven organizations" 58 : 37-52, 1994
15 "Schools of thought in organizational learning" 30 (30): 70-86, 2002
16 "Re-educating the corporation: foundations for the learning organization" Oliver Wight Publications 1993
17 "Market orientation: Antecedents and consequences" 57 : 53-70, 1993
18 "Market orientation, Learning orientation and product innovation: Delving into the organization’s black box" 5 : 5-23, 2002
19 "Market orientation and the learning organization" 59 : 63-74, 1995
20 "Market orientation and service firm performance" 36 (36): 980-988, 2002
21 "Market orientation and performance: Objective and Subjective empirical evidence from UK companies" 38 (38): 17-43, 2001
22 "Market orientation and organizational commitment in the Australian public sector" 10 (10): 294-303, 1997
23 "Market Orientation: The construct, research proposition and managerial implications" 54 : 1-18, 1990
24 "Managing the international strategic sourcing process as a market- driven organizational learning system" 29 : 126-193, 1998
25 "MARKOR: A measure of market orientation" 30 : 466-77, 1993
26 "Learning orientation, market orientation and innovation: Integrating and extending models of organizational performance" 4 : 295-308, 1999b
27 "LISREL 구조방정식모델" 청람 2005
28 "Integrating customer orientation, corporate entrepreneurship, and learning orientation in organization-in-transition: an empirical study" 19 : 367-382, 2002
29 "Generating competitive intelligence in organizations" 5 : 279-307, 2002
30 "Developing a market-oriented-learning organization" 25 (25): 201-222, 2000
31 "Developing a market orientation: An organizational Strategy perspectives" 9 : 225-245, 1992
32 "Corporate culture, customer orientation and innovativeness in Japanese Firms:A quadrad analysis" 57 : 23-37, 1993
33 "Competitive benchmark of Korean services using the analytical hierarchy process and competitive gap analysis" 10 (10): 58-72, 1996
34 "Commitment in the workplace" SAGE Publications Inc 1997
35 "Are market orientation and learning orientation necessary for superior organizational performance" 5 : 197-217, 2002
36 "A meta-analysis of the relationship between market orientation and business performance" 21 : 179-200, 2004
37 "A framework for market-based organizational learning: Linking values, knowledge and behavior" 25 : 305-318, 1997