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ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ک ل م ن ه و ی

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Marketing

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https://www.riss.kr/link?id=M13650078

저자

Tracy, Brian
발행사항
New York : AMACOM, 2014
발행연도
2014
작성언어
영어
주제어

Marketing ; Customer service ; Marketing ; Sales promotion ; BUSINESS & ECONOMICS / Industrial Management ; BUSINESS & ECONOMICS / Management ; BUSINESS & ECONOMICS / Management Science ; BUSINESS & ECONOMICS / Organizational Behavior
DDC
658.8
ISBN
9780814434222 (electronic bk.)
0814434223 (electronic bk.)
자료형태
EBOOK
발행국
New York(State)
형태사항
1 online resource (120 p.)
총서사항
Brian Tracy Success Library Brian Tracy success library.
일반주기명
Description based upon print version of record.
Cover; Contents; Introduction; 1 The Purpose of a Business; 2 Four Approaches to Successful Marketing; 3 Three Key Questions in Marketing; 4 Market Research and Market Intelligence; 5 Customer-Focused Marketing; 6 Why People Buy; 7 Competitive Analysis; 8 Achieving Competitive Advantage; 9 The Marketing Mix; 10 Positioning Strategies; 11 Four Principles of Marketing Strategy; 12 Choosing the Battlefield; 13 Military Principles of Marketing Strategy; 14 Marketing Tactics of Diversion and Dissuasion; 15 Practice the "Firstest with the Mostest" Strategy
16 Use the "Hit 'Em Where They Ain't" Strategy17 Dominate a Market Niche; 18 Creative Marketing Growth Strategies; 19 Utilize Other Ways to Sell; 20 The Bundle of Resources Concept; 21 Four Ways to Change Your Business; Summary and Conclusion; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; W; Z; About the Author
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