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    KCI등재

    속성의 정렬 가능성이 비교 광고 효과에 미치는 영향 = 정보제시 형태의 구조성과 지각된 품질격차의 조절적 역할을 중심으로

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    https://www.riss.kr/link?id=A100089877

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    참고문헌 (Reference)

    1 하영원, "속성의 정렬성과 가치 관련성이 후발브랜드 차별화에 미치는 영향" 33 (33): 601-630, 2004

    2 이학식, "소비자 행동" 법문사 2001

    3 "the Effectiveness of Comparative Advertisements"

    4 Klayman, Joshua, "and Information in Hypothesis-Testing" 211-228, 1987

    5 David M, "The Role of Attribute Knowledge and Overall Evaluations in Comparative Judgment" 131-146, 1991

    6 "The Moderating Role of Information Presentation Format"

    7 Deighton, "The Interaction of Advertising and Evidence" 11 (11): 763-770, 1984

    8 "The Influence of Structural Alignability on"

    9 Gorn, "The Impact of Comparative Advertising on Perception and Attitude:Some Positive Findings" 11 (11): 719-727, 1984

    10 Chernev, Alexander, "The Impact of Common Features on Consumer Preferences:A Case of Confirmatory Reasoning" 27 (27): 475-488, 1997

    1 하영원, "속성의 정렬성과 가치 관련성이 후발브랜드 차별화에 미치는 영향" 33 (33): 601-630, 2004

    2 이학식, "소비자 행동" 법문사 2001

    3 "the Effectiveness of Comparative Advertisements"

    4 Klayman, Joshua, "and Information in Hypothesis-Testing" 211-228, 1987

    5 David M, "The Role of Attribute Knowledge and Overall Evaluations in Comparative Judgment" 131-146, 1991

    6 "The Moderating Role of Information Presentation Format"

    7 Deighton, "The Interaction of Advertising and Evidence" 11 (11): 763-770, 1984

    8 "The Influence of Structural Alignability on"

    9 Gorn, "The Impact of Comparative Advertising on Perception and Attitude:Some Positive Findings" 11 (11): 719-727, 1984

    10 Chernev, Alexander, "The Impact of Common Features on Consumer Preferences:A Case of Confirmatory Reasoning" 27 (27): 475-488, 1997

    11 Langer,Ellen J, "The Illusion of Control" 32 (32): 311-328, 1975

    12 Russo, J. Edward, "The Distortion of Information during Decisions" 66 (66): 102-110, 1996

    13 Rose, "The Case of Comparative Advertising Journal of Marketing Research" 315-330, 1993

    14 "Structural Alignment in Analogy and Similarity" 52 (52): 45-56, 1997

    15 and, "Structural Alignment during Similarity Comparisons" 25 (25): 431-467, 1993b

    16 Gentner,Dedre, "Structual Alignment in Comparison; No Difference Without Similarity" 5 (5): 152-158, 1994

    17 Markman,Arthur B.and Dedre Gentner, "Splitting the Differences:A Structural Alignment View of Similarity" 32 (32): 517-535, 1993a

    18 Bobrow, "Some Principles of Memory Schemata Studies in Cognitive Science" McGraw-Hill 1975

    19 Douglas L, Medin, "Similarity and Alignment in Choice" 63 (63): 117-130, 1995

    20 Zhang, Shi, "Processing Product Unique Features:Alignability and Involvement in Preference Construction" 11 (11): 13-27, 2001

    21 and Shmuel Sattath, "Preference Trees" 86 : 542-573, 1979

    22 Margaret G. Meloy, "Predecisional Distortion of Product Information" 35 (35): 438-452, 1998

    23 Cohen,Claudia E, "Person Categories and Social Perception:Testing Some Boundaries of the Processing Effects of Prior Knowledge" 40 (40): 441-452, 1981

    24 Zhang, Shi, "Overcoming the Early Entrant Advantage:The Role of Alignable and Nonalignable Features" 35 (35): 413-426, 1998

    25 Kardes,Frank R.and Gurumurthy Kalyanaram, "Order-of-Entry Effects on Consumer Memory and Judgment:An Information Integration Perspective" 29 (29): 343-357, 1992

    26 Hoch,Stephen J.and John Deighton, "Managing What Consumers Learn from Experience" 53 (53): 1-20, 1989

    27 Shankar, Venkatesh, "Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers" 35 (35): 54-70, 1998

    28 Bruner,Jerome S, "Interference in Visual Recognition" 144 : 424-425, 1949

    29 Lieberman,Marvin B, "First-Mover Advantages" 9 (9): 41-58, 1988

    30 null, "Features of Similarity" 84 (84): 327-352, 1977

    31 Tversky, "Elimination by Aspects:A Theory of Choice" 79 (79): 281-299, 1972

    32 Slovic,Paul, "Dimensional Commensurability and Cue Utilization in Comparative Judgment" 172-194, 1974

    33 Golden,Linda L, "Consumer Reactions to Explicit Brand Comparisons in Advertisements" 16 (16): 517-532, 1979

    34 Carpenter,Gregory S.and Kent Nakamoto, "Consumer Preference Formation and Pioneering Advantage" 26 (26): 285-298, 1989

    35 Bransford, "Considerations of Some Problems of Comprehension" 1973

    36 Grewal, Dhruv, "Comparative versus Noncomparative Advertising: A Meta-analysis" 61 (61): 1-15, 1997

    37 Zhang, Shi, "Comparative advertising:Effects of Structural Alignability on Target Brand Evaluations" 12 (12): 303-311, 2002

    38 Drodge,Cornelia, "Associative Positioning Strategies through Comparative Advertising:Attribute versus Overall Similarity Approaches" 24 (24): 377-388, 1987

    39 Goodwin, "An Experimental Investigation of Comparative Advertising Impact of Message Appeal and Utility of Product Class Journal of Marketing Research" 1980187-202

    40 Belch,George E, "An Examination of Comparative and Noncomparative Television Commercials:The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance" 18 (18): 333-349, 1981

    41 Lindemann, Patrisha. G, "Alignability and Attribute Importance in Choice" 1996

    42 Darley,John M, "A Hypothesis Confirming Bias in Labeling Effects" 44 (44): 20-33, 1983

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    학술지 이력

    학술지 이력
    연월일 이력구분 이력상세 등재구분
    2026 평가 재인증평가 신청대상 (재인증)
    2020-01-01 등재 등재학술지 유지 (재인증) KCI등재
    2019-05-10 학회명변경 영문명 : 미등록 -> Korean Marketing Association KCI등재
    2019-04-03 학술지명변경 외국어명 : Korean Marketing Review -> Korean Journal of Marketing KCI등재
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    2013-01-01 등재 등재학술지 유지 (등재유지) KCI등재
    2010-01-01 등재 등재학술지 유지 (등재유지) KCI등재
    2008-01-01 등재 등재학술지 유지 (등재유지) KCI등재
    2006-01-01 등재 등재학술지 유지 (등재유지) KCI등재
    2003-01-01 등재 등재학술지 선정 (등재후보2차) KCI등재
    2002-01-01 등재 등재후보 1차 PASS (등재후보1차) KCI등재후보
    1999-07-01 등재 등재후보학술지 선정 (신규평가) KCI등재후보
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    학술지 인용정보

    학술지 인용정보
    기준연도 WOS-KCI 통합IF(2년) KCIF(2년) KCIF(3년)
    2016 1.93 1.93 1.95
    KCIF(4년) KCIF(5년) 중심성지수(3년) 즉시성지수
    2.03 1.94 4.016 0.3
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