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    참고문헌 (Reference)

    1 이유재, "상호작용효과를 포함한 다중회귀분석에서 주효과의 검증에 대한 연구 경영학연구" 23 : 1994183-210

    2 Feick, "a Diffuser of Marketplace Information Journal of Marketing" 83-97, 1987

    3 Engel, "Word of Mouth Communication by the Innovator Journal of Marketing" 15-19, 1969

    4 McAlister,Leigh, "Variety Seeking Behavior:An Interdisciplinary Review" 9 (9): 311-322, 1982

    5 Scott,J, "Trend Report Social Network Analysis" 22 (22): 109-127, 1988

    6 Carlson, "Towards a Better Understanding of Inherent Innovativeness" 89-91, 1984

    7 New York, "Toward a New Paradigm for Research" Kincaid The Free Press 1981

    8 Leuba, "Toward Some Integration of Learning Theories" 1 : 27-33, 1955

    9 Gerald, "Theories of Diffusion" Prentice-Hall 416-468, 1973

    10 Howard, "The Theory of Buyer Behavior" 1969

    1 이유재, "상호작용효과를 포함한 다중회귀분석에서 주효과의 검증에 대한 연구 경영학연구" 23 : 1994183-210

    2 Feick, "a Diffuser of Marketplace Information Journal of Marketing" 83-97, 1987

    3 Engel, "Word of Mouth Communication by the Innovator Journal of Marketing" 15-19, 1969

    4 McAlister,Leigh, "Variety Seeking Behavior:An Interdisciplinary Review" 9 (9): 311-322, 1982

    5 Scott,J, "Trend Report Social Network Analysis" 22 (22): 109-127, 1988

    6 Carlson, "Towards a Better Understanding of Inherent Innovativeness" 89-91, 1984

    7 New York, "Toward a New Paradigm for Research" Kincaid The Free Press 1981

    8 Leuba, "Toward Some Integration of Learning Theories" 1 : 27-33, 1955

    9 Gerald, "Theories of Diffusion" Prentice-Hall 416-468, 1973

    10 Howard, "The Theory of Buyer Behavior" 1969

    11 Epstein, "The Stability of Behavior On Predicting Most of the People Much of the Time Journal of Personality and Social Psychology" 1097-1126, 1979

    12 Derksen,Linda, "The Social Context of Recycling" 44-442, 1993

    13 Snyder,Mark, "The Self-Monitoring of Expressive Behavior" 526-537, 1974

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    17 A Sourcebooked, "The Motivational Significance of Collative Variable and Conflict in Theories of Cognitive Consistency" 257-266, 1968

    18 Bates, "The Misuse of Classification in Structural Modeling" 565-577, 1989

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    22 Miller, "The Influence of Brand Ambiguity on Brand Attitude Development Journal of Marketing Research" 455-459, 1971

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    24 Venkatraman, M.P, "The Impact of Innovativeness and Innovation Type on Adoption Journal of Retailing" 51-67, 1991

    25 Blake, "The Generality of Conformity Behavior As a Function of Factual Anchorage Difficulty of Task and Amount of Social Pressure Journal of Personality" 294-305, 1963

    26 Berndt, "The Features and Effects of Friendship in Early Adolescence" 1447-1460, 1982

    27 Bowers, "The Direction of Intra-Societal Diffusion" 2 : 826-836, 1937

    28 Coleman, "The Diffusion of an Innovation Among Physicians" 253-270, 1957

    29 Burt Ronald S, "The Differential Impact of Social Integration on Participation in the Diffusion of Innovations" 125-144, 1973

    30 Dunn, "The Congruence of Alternative OSL Measures with Consumer Exploratory Tendencies Advances in Consumer Research" 398-402, 1986

    31 Shoemaker, "The Communication of Innovations" The Free Press 1971

    32 Park,C, "Students and Housewives:Difference in Susceptibility to Reference Group Influence" 4 (4): 102-110, 1977

    33 Goldsmith, "Some Correlates of Open Processing" 116 : 59-66, 1984

    34 Shrum, "Social Structure during the School Tears Onset of the Degrouping Process" 218-223, 1987

    35 Schachter, "Social Pressures in informal Groups; A Study of Human Factors in Housing" 1950

    36 null, "Social Contagion and Innovation:Cohesion versus Sructural Equivalence" 92 (92): 1287-1335, 1987

    37 Kassarjian,Harold H, "Social Character and Differential Preference for Mass Communication" 2 (2): 146-153, 1965

    38 null, "Social Character and Conformity:A Differential Susceptibility to Social Influence" 60 (60): 343-349, 1963

    39 Zukerman, "Sensation Seeking; Beyond the Optimal Level of Arousal" 37-66, 1979

    40 Becherer, "Self-Monitoring as a Moderating Variable in Consumer Behavior" 5 : 159-164, 1978

    41 Arndt, "Role of Product-Related Conversations in the Diffusion of a New Product" 4 (4): 291-295, 1967

    42 Lennox, "Revision of the Self-Monitoring Scale" 46 : 1349-1364, 1984

    43 Coleman, "Relational Analysis:The Study of Social Organizations with Survey Methods" 14 : 28-36, 1958

    44 ,and M.Etzel, "Reference Group Influence on Product and Brand Purchase Decisions" 9 (9): 183-194, 1982

    45 Kelman,H, "Processes of Opinion Change" 25 : 57-78, 1961

    46 Jacoby, "Personality and Innovation Process" 8 (8): 244-247, 1971

    47 null, "Personality and Consumer Behavior:A Review" 8 (8): 409-418, 1971

    48 Bruce, "Personality Corrrelates of Innovative Buying Behavior Journal of Marketing Research" 1970

    49 Ostlund, "Perceived Innovation Attributes as Predictors of Innovativeness Journal of Consumer Research" 23-29, 1974

    50 Sherman,Steven, "Parallels Between Attitudes and Traits as Predictors of Behavior" 51 (51): 308-347, 1983

    51 Nicosia, "Opinion Leadership and the Flow of Communication" 340-358, 1964

    52 Booz, "New Product Management for the 1980's" Inc 1982

    53 Rogers,Everett M, "New Product Adoption and Diffusion" 2 (2): 290-301, 1976

    54 Marsden,P, "Network data and Measurement" 16 : 435-463, 1990

    55 "Network Studies of Social Influence in Advances in Social Network Analysis Research in the Social and Behavioural Sciences" 3-25, 1994

    56 Netemeyer,and J.Teel, "Measurement of Consumer Susceptibility to Interpersonal Influences" 15 (15): 473-481, 1989

    57 Timko, "Journal of Personality and Social Psychology" 426-435, 1982

    58 Brown, "Journal of Consumer Research" 350-362, 1987

    59 Hirschman, "Journal of Consumer Research" Novelth Seeking in (in): 289-295, 1980

    60 Tucker, "Journal of Applied Psychology" 325-329, 1961

    61 Raju, "Its Relationship to Personality Journal of Consumer Research" 272-282, 1980

    62 ,and Grahame R.Dowling, "Innovativeness:The Concept and Its Measurement" 4 (4): 229-242, 1978

    63 Mahajan,Vijay, "Innovation Diffusion and New Product Growth Models in Marketing" 55-68, 1979

    64 Beal,George M, "Informational Sources in the Adoption Process of New Fabrics" 49 (49): 47-52, 1957

    65 Fred W, "Informal Group Influence among Situationally/Dispositionally-Oriented Consumers Journal of the Academy of Marketing Science" 269-281, 1982

    66 Lastovicka, "Improving the Detection of Pesonality- Behavior Relationships in Consumer Research" 14 : 582-587, 1988

    67 Engel, "How Information is Used to Adopt an Innovation Journal of Advertising Research" 3-10, 1969

    68 Uhl, "How Are Laggards Different? An Empirical Inquiry Journal of Marketing Research" 51-54, 1970

    69 Smelser, "Handbook of Sociology" SAGE Publications 1988

    70 Hare, "Handbook of Small Group Research" The Free Press 1976

    71 Robertson, "Handbook of Consumer Behavior" gatig (gatig): 1991

    72 Wellman, "From Method and Methaphor to Theory and Substance" Cambridge University Press 198819-61

    73 Asch, "Forming Impressions of Personality" 41 : 258-290, 1946

    74 Blumer, "Fashion:From Class Differentiation to Collective Selection" 10 (10): 275-291, 1969

    75 Labay, "Exploring the Consumer Decision Process in the Adoption of Solar Energy Systems Journal of Consumer Research" 271-278, 1981

    76 Jerry C, "Exploratory Behavior in the Consumer Context A State of the Art Review Advances in Consumer Research" 258-263, 1980

    77 Sherif, "Exploration into Conformity and Deviation of Adolescents" 1964

    78 Guttman, "Experimental Studies of the Speech Control System University of Illinois at Urbana-Champaign" 1954

    79 Blau, "Exchange and Power in Social Life" Inc 1964

    80 Urban, "Essentials of New Product Management" Prentice Hall 1987

    81 Hebb,D, "Drives and the Central Nervous System" 62 : 243-254, 1955

    82 Blake, "Dogmatism and Acceptance of New Products Journal of Marketing Research" 483-486, 1970

    83 Myers,James H, "Dimensions of Opinion Leadership" 9 (9): 41-46, 1972

    84 Havens, "Diffusion of New Seed Varieties and Its Consequences in Problems of Rural Development" 94-111, 1975

    85 "Diffusion of Innovations" The Free Press 2003

    86 New York, "Diffusion of Innovations" The Free Press 1983

    87 New York, "Diffusion of Innovations" The Free Press 1995

    88 null, "Differential Intensity of Intra- Societal Diffusion" 3 : 21-31, 1938

    89 Robertson, "Determinants of Innovative Behavior" 328-33, 1967

    90 Richards, "Department of Communications" Simon Fraser University 1995

    91 null, "Curiosity and Exploration" 153 (153): 25-33, 1966

    92 Tuddenham, "Correlates of Yielding to A Distorted Group Norm" 27 : 272-284, 1935

    93 Wolfe, "Concern for Appropriateness as a Moderator Variable in the Statistical explanation of Self-Reported Use of Alcohol and Marijuana Journal of Personality" 1-16, 1985

    94 Haythornthwaite, "Computer Networks as Social Networks: Virtual Community" 1996

    95 New York, "Communication in Organization" The Free Press 1976

    96 Barnes,J, "Class and Committees in a Norwegian Island Parish" 7 : 39-58, 1954

    97 Barton,Allen, "Bringing Society Back In:Survey Research and Macro-Methodology" 12 : 1-9, 1968

    98 Jahoda, "Behavioral Science Foundations of Consumer" 1972

    99 Supported Cooperative Work, "Annual Review of Sociology" 22 : 213-238,

    100 Fisher, "An Investigation into the Social Context of Early Adoption Behavior Journal of Consumer Research" 477-486, 1992

    101 Berkowitz, "An Introduction to Structural Analysis The Network Approach to Social Research" Butterworth 1982

    102 Bettman, "An Information Processing Theory of Consumer Choice Addison-Wesley Advances in Marketing Series" Addison-Wesley Company Inc 1979

    103 Bearden, "An Exploratory Investigation of Consumer Innovativeness andInterpersonal Influences Advances in Consumer Research" 77-82, 1986

    104 Centers,Richard, "An Examination of the Riesman Social Character Typology:A Metropolitan Survey" 25 : 231-240, 1962

    105 Albert, "An Approach to Environmental Psychology" MIT Press 1974

    106 Epstein Edmund, "A Useful Concept for Consumer Behavior Journal of Consumer Behavior" 172-175, 1977

    107 Reisman, "A Study of the Changing American Character" Yale University Press 1950

    108 Barban, "A Study of Riesman's Inner-Other-Directedness Among Farmers" 232-243, 1970

    109 Deutsch,Morton, "A Study of Normative and Informational Social Influences upon Individual Judgment" 51 : 629-636, 1955

    110 Goldberg, "A Structural Examination of Two Optimal Stimulation Level Measurement Models Advances in Consumer Research" 415-425, 1990

    111 Taylor,James W, "A Striking Characteristic of Innovators" 14 (14): 104-107, 1977

    112 Midgley,David F, "A Simple Mathematical Theory of Innovative Behavior" 3 (3): 31-41, 1976

    113 Gatignon,H, "A Propositional Inventory for New Diffusion Research" 11 (11): 849-867, 1985

    114 Bass, "A New Product Growth Model for Consumer Durables" 215-227, 1969

    115 Donelly, "A Methodology for Identifying Innovator Characteristics of New Product Purchasers" 11 (11): 331-334, 1974

    116 ,and Grahame R.Dowling, "A Longitudinal Study of Product Form Innovation:The Interaction between Predispositions and Social Messages" 19 (19): 611-625, 1993

    117 Wahlers, "A Consumer Response to Incongruity between Optimal Stimulation and Life-Style Satisfaction Advances in Consumer Research" 97-101, 1985

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