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    히트상품 선정이 소비자반응에 미치는 영향 = 제품지식과 브랜드강도의 조절작용을 중심으로

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    참고문헌 (Reference)

    1 주간동아, "히트상품 뭐가 이렇게 많아" 주간동아 (364) : 50-51, 2002년12월

    2 박찬수, "히트 상품 선정 10년의 현황 및 수렴 타당성 분석" 4 (4): 97-119, 2002

    3 박찬욱, "제품지식이 적은 소비자의 원산지 정보 및 광고모델 정보 활용전략:정보처리 동기와 제품유형의 조절적 역할을 중심으로" 16 (16): 49-68, 2001

    4 나종호, "마케팅 길라잡이" 청림출판 1997

    5 "기술개발착수 상품화 31개월" 한국경제신문 1993년8월5일

    6 Brian, "The Persuasive Effect of Source Credibility" 285-314, 1978

    7 Friestad, "The Persuasion Knowledge Model:How People Cope with Persuasion Attempts" 21 (21): 1-31, 1994

    8 Rao,Akshay R, "The Moderating Effects of Prior Knowledge on Cue Utilization in Product Evaluation" 15 (15): 253-264, 1988

    9 Cowley,Elizabeth, "The Moderating Effect of Product Knowledge on the Learning and Organization of Product Information" 30 : 443-454, 2003.December

    10 Goldsmith, Ronald E, "The Impact of Corporate Credibility and Celebrity Credibility on Consumer reaction to Advertisements and Brand" 24 : 43-44, 2000

    1 주간동아, "히트상품 뭐가 이렇게 많아" 주간동아 (364) : 50-51, 2002년12월

    2 박찬수, "히트 상품 선정 10년의 현황 및 수렴 타당성 분석" 4 (4): 97-119, 2002

    3 박찬욱, "제품지식이 적은 소비자의 원산지 정보 및 광고모델 정보 활용전략:정보처리 동기와 제품유형의 조절적 역할을 중심으로" 16 (16): 49-68, 2001

    4 나종호, "마케팅 길라잡이" 청림출판 1997

    5 "기술개발착수 상품화 31개월" 한국경제신문 1993년8월5일

    6 Brian, "The Persuasive Effect of Source Credibility" 285-314, 1978

    7 Friestad, "The Persuasion Knowledge Model:How People Cope with Persuasion Attempts" 21 (21): 1-31, 1994

    8 Rao,Akshay R, "The Moderating Effects of Prior Knowledge on Cue Utilization in Product Evaluation" 15 (15): 253-264, 1988

    9 Cowley,Elizabeth, "The Moderating Effect of Product Knowledge on the Learning and Organization of Product Information" 30 : 443-454, 2003.December

    10 Goldsmith, Ronald E, "The Impact of Corporate Credibility and Celebrity Credibility on Consumer reaction to Advertisements and Brand" 24 : 43-44, 2000

    11 Malaviya, Prashant, "The Effects of Type of Elaboration on Advertisement Processing and Judgement" 33 : 410-421, 1996.November

    12 Brucks, "The Effects of Product Class Knowledge on Information Search Behavior" 12 (12): 1-16, 1985

    13 _, "The Effects of Prior Knowledge on Price Acceptability and the Type of Information Examination Journal of Consumer Research" 256-270, 1992

    14 Ahluwalia, R, "The Effects of Extensions on The Family Brand Name:An Accessibility-Diagnosticity Perspective" 27 : 371-381, 2000

    15 Richard M, "The Discounting Principle in the Perception of Advertising In Advances in Consumer Research Association for Consumer Research" 277-280, 1982

    16 Mitchell, Andrew A., "The Assesment of Alternative Measure of Consumer Expertise" 23 : 219-239, 1996

    17 "Strategic Brand Management" Prentice-Hall 2003

    18 Lu Qu, "Signaling Unobservable Product Quality through a Brand Ally" 36 (36): 258-268, 1999

    19 Feldman, "Self-Generated Validity and Other Effects of Measurement on Belief Journal of Applied Psychology" 421-435, 1988

    20 Meyers-Levy,Joan, "Schema Congruity as a Basis for Product Evaluation" 16 (16): 39-54, 1989

    21 "Reaction to Racial Cues in Advertising Stimuli Journal of Advertising Research" 37-46,

    22 Bennett,James T, "Public Policy Issues in the Marketing of Seals of Approval for Food" 27 (27): 397-415, 1993

    23 Menon, Ajay, "Product Quality: Impact of Interdepartmental Interaction" 25 : 187-200, 1997

    24 Smith, Gerald E, "Prior Knowledge and the Effects of Suggested Frames of Reference in Advertising" 14 (14): 121-143, 1997

    25 Wood, Stacy L, "Prior Knowledge and Complacency in New Product Learning" 29 : 416-426, 2002.December

    26 Herr,Paul M, "Priming Price:Prior Knowledge and Context Effects" 16 (16): 67-75, 1989

    27 Olson, "Price as an Informational Cue Effects on Product Evaluations" In Consumer and Industrial Buying Behavior North-Holland 267-286, 1977

    28 Keller, "Journal of Marketing" 1-22, 1993

    29 David L, "Journal of Consumer Research" consumer k (consumer k): 71-82, 1994

    30 Spence, "Job Marketing Signaling" 87 (87): 356-374, 1973

    31 Szybillo,George J.and Jacob Jacoby, "Intrinsic versus Extrinsic Cues as Determinants of Perceived Product Quality" 59 (59): 74-, 1974

    32 Darby,Michael R, "Free Competition and the Optimal Amount of Fraud" 16 (16): 67-88, 1973

    33 Park, "Familiarity and Its Impact on Consumer Biases and Heuristics Journal of Consumer Research" 223-230, 1981

    34 Bettman,James R.and Mita Sujan, "Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers" 14 (14): 141-154, 1987

    35 Hong,Sung-Tai, "Effects of Country-of-Origin and Product- Attribute Information" 16 (16): 175-177, 1989

    36 Alba, "Dimensions of Consumer Expertise Journal of Consumer Research" 441-454, 1987

    37 Han,C, "Country-of-Origin Effects for Uni-National and Bi-National Products" 19 (19): 235-255, 1988

    38 Maheswaran, "Country of Origin as a Stereotype:Effects of Consumer Expertise and Attribute Strength on Product Evaluations" 21 (21): 354-355, 1994

    39 Lichtenstein,Donald R, "Correlates of Price Acceptability" 15 (15): 59-74, 1988

    40 Campbell,Margaret C, "Consumers' Use of Persuasion Knowledge:The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent" 27 : 69-83, 2002

    41 Valerie A, "Consumer Perceptions of Price A Means-End Model and Synthesis of Evidence Journal of Marketing" 2-22, 1988

    42 Simonson, "Choice in Context:Tradeoff Contrast and Extremeness Aversion" 29 (29): 281-295, 1992

    43 Petty, "Central and Peripheral Routes to Advertising Effectiveness The Moderating Role of Involvement Journal of Consumer Research" 135-146, 1983

    44 Jacoby, "Brand Name and Product Composition Characteristics as Determinants of Perceived Quality Journal of Applied Psychology" 570-579, 1971

    45 Heath, Timothy B, "Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages" 27 : 291-308, 2000.December

    46 Lim, "An Assesment of Country of Origin Effects Under Alternative Presentation Formats Journal of the Academy of Marketing Science" 274-282, 1994

    47 David, "Affect Generalization to Similar and Dissimilar Brand Extensions" 225-237, 1987

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    학술지 이력

    학술지 이력
    연월일 이력구분 이력상세 등재구분
    2026 평가 재인증평가 신청대상 (재인증)
    2020-01-01 등재 등재학술지 유지 (재인증) KCI등재
    2019-05-10 학회명변경 영문명 : 미등록 -> Korean Marketing Association KCI등재
    2019-04-03 학술지명변경 외국어명 : Korean Marketing Review -> Korean Journal of Marketing KCI등재
    2017-01-01 등재 등재학술지 유지 (계속평가) KCI등재
    2013-01-01 등재 등재학술지 유지 (등재유지) KCI등재
    2010-01-01 등재 등재학술지 유지 (등재유지) KCI등재
    2008-01-01 등재 등재학술지 유지 (등재유지) KCI등재
    2006-01-01 등재 등재학술지 유지 (등재유지) KCI등재
    2003-01-01 등재 등재학술지 선정 (등재후보2차) KCI등재
    2002-01-01 등재 등재후보 1차 PASS (등재후보1차) KCI등재후보
    1999-07-01 등재 등재후보학술지 선정 (신규평가) KCI등재후보
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    학술지 인용정보

    학술지 인용정보
    기준연도 WOS-KCI 통합IF(2년) KCIF(2년) KCIF(3년)
    2016 1.93 1.93 1.95
    KCIF(4년) KCIF(5년) 중심성지수(3년) 즉시성지수
    2.03 1.94 4.016 0.3
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