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1 주간동아, "히트상품 뭐가 이렇게 많아" 주간동아 (364) : 50-51, 2002년12월
2 박찬수, "히트 상품 선정 10년의 현황 및 수렴 타당성 분석" 4 (4): 97-119, 2002
3 박찬욱, "제품지식이 적은 소비자의 원산지 정보 및 광고모델 정보 활용전략:정보처리 동기와 제품유형의 조절적 역할을 중심으로" 16 (16): 49-68, 2001
4 나종호, "마케팅 길라잡이" 청림출판 1997
5 "기술개발착수 상품화 31개월" 한국경제신문 1993년8월5일
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38 Maheswaran, "Country of Origin as a Stereotype:Effects of Consumer Expertise and Attribute Strength on Product Evaluations" 21 (21): 354-355, 1994
39 Lichtenstein,Donald R, "Correlates of Price Acceptability" 15 (15): 59-74, 1988
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