외식 프랜차이즈 가맹본부 개점 전 지원서비스가 가맹점 관계품질과 경영성과에 미치는 영향 = The Effect of Franchisor's Pre-open Support Services on Franchisee's Relationship Quality and Performance in Foodservice Franchise System

다국어 초록 (Multilingual Abstract)

This study aims to analyze the effect of franchisor's pre-open support services on franchisee's relationship quality and performance in foodservice franchise system. The analysis data was collected from 500 franchisees located in Seoul and Gyeonggi-do of Republic of Korea. The finding are as followings: firstly, the factors of information providing, market researching, interior and equipment supporting, education and training supporting, sale and promotion supporting, and legal supporting influence positively franchisee's satisfaction. Second, regarding relationship among relationship quality, satisfaction positively influences trust and commitment, and trust positively influence commitment. Third, relationship quality influences positively both financial and non-financial performance.

참고문헌 (Reference)

1 Noordewier, Thomas G., "Performance outcomes of purchasing arrangements in Industrial buyer-vendor relationships" 54 (54): 80-93, 1990

2 Morrison, Kimberly A., "How Franchise Job Satisfaction and Personality Affects Performance, Organizational Commitment, Franchisor Relations, and Intention to Remain" 35 : 39-67, 1997