혼합형 감성공학에 의한 CI 심벌마크의 설계 및 평가 = Design and Evaluation of Corporate Identity Symbol Marks by Hybrid Kansei Enginnering

다국어 초록 (Multilingual Abstract)

Kansei engineering or image technology is a tool to analyze relation between product design components and the impression or feeling of human for physical products. This paper attempts to construct the designer's aid tool for developing corporate identity(CI) symbol mark based on the hybrid Kansei engineering. It combines the forward Kansei engineering for translating consumer's feeling into design components of CI symbol mark and the backward Kansei engineering for evaluating consumer's feeling for CI symbol mark, the semantic differential(SD) evaluation experiment is carried out to find the relations between image and design. The backward Kansei engineering system is modelled by fuzzy neural network. This research is expected to contribute to the development of CI symbol mark that correspond to comsumer's image.