한국의 공연문화 소비 지형의 기술: 개인의 온라인 티켓 구매 기록 분석 = Landscape of Performing Arts Consumption in Korea: Analysis of Online Ticket Transaction Data

다국어 초록 (Multilingual Abstract)

To understand the dynamics of the contemporary art and cultural sector in Korea, multi-disciplinary approach that encompasses the interplay of creation, media, and consumption is needed. As the culture industry is growing, importance of reliable studies on the landscape of cultural consumption has been increased. However, there have been many challenges for estimating the individual level of consuming behaviors. While the existing papers describe the result of survey or interviews, this study is to suggest the log analysis of online purchase records as an alternative methodology. This paper specifically focuses on the performing art, which shows rapid growth after 2000 and analyzed the active consumer group of the Ticketlink’s online purchase log data over six years; 2001∼2006. This study aims to describe the landscape of cultural consumption in Korea through identifying following aspects ① Characteristics of the real consumer ② Quantitative changes on cultural consumption over time series ③ Qualitative changes on cultural consumption and its diversity in terms of genre According to the quantitative analysis, there has been the quantitative expansion and the polarization in consumption of the performing art. And qualitative analysis reveals the expansion of the consumer base and the decrease in diversification of consumption. The implication of this study can be useful for the policy or decision maker of cultural industry. However, theoretical explanation is difficult because the online purchase log data was not designed for the research analysis. In future study, interdisciplinary work is needed for adopting social scientific framework based on the log data analysis.

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