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DBpiaThis study was to determine the mediator or moderator role of hotel choice attribute in the relationship between personal value and satisfaction by hotel visitors. Methods: Data was collected from 274 hotel visitors in Myungdong and Itaewon by means o...
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RISS 인기검색어
https://www.riss.kr/link?id=A102009568
- 저자
- 발행기관
- 학술지명
- 권호사항
-
발행연도
2012
-
작성언어
Korean
- 주제어
-
KDC
326
-
등재정보
KCI등재
-
자료형태
학술저널
-
수록면
403-419(17쪽)
- 제공처
-
0
상세조회 -
0
다운로드
부가정보
다국어 초록 (Multilingual Abstract)
This study was to determine the mediator or moderator role of hotel choice attribute in the relationship between personal value and satisfaction by hotel visitors. Methods: Data was collected from 274 hotel visitors in Myungdong and Itaewon by means of structured questionnaires. Data was analyzed with descriptive statistics, factor analysis, Pearson`s correlation coefficient and hierarchial multiple regression using the SPSS program. Results: Hotel choice attribute showed mediating effects between personal value and satisfaction by hotel visitors. However, hotel choice attribute did not show moderating effects. Conclusion: Hotel visitors` choice attribute, the hotel visitors` personal value and satisfaction have a strong relationship. This finding suggests the importance of hotel choice attributes to increase hotel visitors satisfaction.
This study was to determine the mediator or moderator role of hotel choice attribute in the relationship between personal value and satisfaction by hotel visitors. Methods: Data was collected from 274 hotel visitors in Myungdong and Itaewon by means of structured questionnaires. Data was analyzed with descriptive statistics, factor analysis, Pearson`s correlation coefficient and hierarchial multiple regression using the SPSS program. Results: Hotel choice attribute showed mediating effects between personal value and satisfaction by hotel visitors. However, hotel choice attribute did not show moderating effects. Conclusion: Hotel visitors` choice attribute, the hotel visitors` personal value and satisfaction have a strong relationship. This finding suggests the importance of hotel choice attributes to increase hotel visitors satisfaction.
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- 한국관광연구학회
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- 2012
- KCI등재
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