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      생태민감지역 트레일 방문동기별 지각된 제약요인과 충성도 차이 - DMZ평화누리길 방문객을 대상으로 - = Disparities in Perceived Constraints and Loyalty Based on Motivation to Visit Ecologically Sensitive Area(ESA) - Visitors to DMZ Pyeonghwa Nuri-gil -

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      https://www.riss.kr/link?id=A101267723

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      다국어 초록 (Multilingual Abstract)

      This research was conducted to understand the extent to which visitors to the DMZ Pyeonghwa Nuri-gil Trail(located in one of the most Ecologically Sensitive Areas(ESA) of Korea) are motivated by perceived constraints and loyalty to the trail. Self-administered questionnaires were distributed to the participants of the '2010 DMZ Border Trekking Course', which resulted in collecting 317 valid responses. For statistical tests, the respondents were divided into three clusters(accidental, activity-driven, and nature-driven) by their motivation for the visit. ANOVA was conducted to examine if the three groups differ in terms of the perceived constraints and loyalty to the DMZ Pyeonghwa Nuri-gil Trail. The results showed that nature-driven visitors were more likely to perceive "psychological constraints" than accidental or activity-driven visitors. As for loyalty, accidental visitors displayed the lowest level of loyalty while nature-driven visitors indicated the highest level of loyalty. These results illustrate that nature-driven visitors not only have the strongest desire to experience and learn about ESAs but also possess the highest sense of loyalty to the trail. It can further be argued that nature-driven visitors are the ones with the greatest concern for the trail's well-being. The paper concludes with the contention that understanding the demand and characteristics of trail visitors is critical to the future development of the trail.
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      This research was conducted to understand the extent to which visitors to the DMZ Pyeonghwa Nuri-gil Trail(located in one of the most Ecologically Sensitive Areas(ESA) of Korea) are motivated by perceived constraints and loyalty to the trail. Self-adm...

      This research was conducted to understand the extent to which visitors to the DMZ Pyeonghwa Nuri-gil Trail(located in one of the most Ecologically Sensitive Areas(ESA) of Korea) are motivated by perceived constraints and loyalty to the trail. Self-administered questionnaires were distributed to the participants of the '2010 DMZ Border Trekking Course', which resulted in collecting 317 valid responses. For statistical tests, the respondents were divided into three clusters(accidental, activity-driven, and nature-driven) by their motivation for the visit. ANOVA was conducted to examine if the three groups differ in terms of the perceived constraints and loyalty to the DMZ Pyeonghwa Nuri-gil Trail. The results showed that nature-driven visitors were more likely to perceive "psychological constraints" than accidental or activity-driven visitors. As for loyalty, accidental visitors displayed the lowest level of loyalty while nature-driven visitors indicated the highest level of loyalty. These results illustrate that nature-driven visitors not only have the strongest desire to experience and learn about ESAs but also possess the highest sense of loyalty to the trail. It can further be argued that nature-driven visitors are the ones with the greatest concern for the trail's well-being. The paper concludes with the contention that understanding the demand and characteristics of trail visitors is critical to the future development of the trail.

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      참고문헌 (Reference)

      1 이장로, "해외다국적기업 제품에 대한 국가이미지와 브랜드 이미지가 브랜드 충성도와 성과에 미치는 영향에 관한 실증연구" 30 (30): 119-120, 2005

      2 윤유식, "해양레저스포츠 참가동기에 따른 시장세분화 - 참가자의 만족도, 충성도, 체험활동 선호도 및 해양레저스포츠 활성화 방안을 중심으로 -" 대한관광경영학회 26 (26): 265-281, 2011

      3 김희성, "트레킹(trekking)시장세분화를 통한 상품개발 방안: 여성 트레킹 참여자를 중심으로" (사)한국관광레저학회 22 (22): 271-287, 2010

      4 최재용, "자연경관보전관리를 위한 제도운영방안 연구" 한국환경정책평가연구원 2004

      5 이규천, "생물다양성 관리계약 시행체계에 대한 연구" 한국농촌경제연구원 2001

      6 김준호, "사회조사전문가를 위한 SPSS사회조사분석(한국사회학회편, “군집분석과 판별분석”)" 고려정보산업 1999

      7 Aaker, D. A., "브랜드자산의 전략적 관리" 나남 1994

      8 이시영, "도시 근린공원의 방문제약 요인-대전광역시를 대상으로" 한국조경학회 32 (32): 23-32, 2004

      9 강미희, "대중관광객과의 비교를 통한 생태관광객의 차별적 특성 규명 : 여행 동기 및 태도를 중심으로" 대한관광경영학회 17 (17): 9-175, 2002

      10 박수완, "관광동기와 관광지 매력속성과의 관계에 관한 연구" 7 (7): 35-51, 1998

      1 이장로, "해외다국적기업 제품에 대한 국가이미지와 브랜드 이미지가 브랜드 충성도와 성과에 미치는 영향에 관한 실증연구" 30 (30): 119-120, 2005

      2 윤유식, "해양레저스포츠 참가동기에 따른 시장세분화 - 참가자의 만족도, 충성도, 체험활동 선호도 및 해양레저스포츠 활성화 방안을 중심으로 -" 대한관광경영학회 26 (26): 265-281, 2011

      3 김희성, "트레킹(trekking)시장세분화를 통한 상품개발 방안: 여성 트레킹 참여자를 중심으로" (사)한국관광레저학회 22 (22): 271-287, 2010

      4 최재용, "자연경관보전관리를 위한 제도운영방안 연구" 한국환경정책평가연구원 2004

      5 이규천, "생물다양성 관리계약 시행체계에 대한 연구" 한국농촌경제연구원 2001

      6 김준호, "사회조사전문가를 위한 SPSS사회조사분석(한국사회학회편, “군집분석과 판별분석”)" 고려정보산업 1999

      7 Aaker, D. A., "브랜드자산의 전략적 관리" 나남 1994

      8 이시영, "도시 근린공원의 방문제약 요인-대전광역시를 대상으로" 한국조경학회 32 (32): 23-32, 2004

      9 강미희, "대중관광객과의 비교를 통한 생태관광객의 차별적 특성 규명 : 여행 동기 및 태도를 중심으로" 대한관광경영학회 17 (17): 9-175, 2002

      10 박수완, "관광동기와 관광지 매력속성과의 관계에 관한 연구" 7 (7): 35-51, 1998

      11 이영주, "강원도 산소길의 유형화 및 발전방안 연구" 강원발전연구원 2009

      12 "http://cafe.daum.net/ggtrail"

      13 Ewert, A., "Why people climb: He relationship of participant motives and experience level to mountaineering" 17 (17): 241-250, 1985

      14 Oliver, R. L., "Whence consumer loyalty?" 63 (63): 33-44, 1999

      15 Holden, A., "Understanding the motivations of ecotourists: The case of trekkers in Annapurna, Nepal" 4 (4): 435-446, 2002

      16 Iso-Ahola, S., "Towards a social psychology of tourism motivation: a rejoinder" 9 : 256-261, 1982

      17 McIntosh, R. W., "Tourism: Principles, Practices, Philosophies. (2nd ed)" Grid, Inc 1977

      18 Eagles, P. F. J., "The travel motivations of canadian ecotourists" 31 (31): 3-7, 1992

      19 Um. S., "The roles of perceived inhibitors and facilitators in pleasure travel destination decisions" 30 (30): 18-25, 1992

      20 Hubbard, J., "Testing competing models of the leisure constraint negotiation process in a corporate employee recreation setting" 23 (23): 145-163, 2001

      21 Beh, A., "Segmentation by visitor motivation in three Kenyan national reserves" 28 (28): 1464-1471, 2007

      22 Searle, M. S., "Recreation non participation and barriers to participation: Considerations for the management of recreation delivery systems" 3 : 23-36, 1985

      23 Crowford, D. W., "Reconceptualization barriers to family leisure" 9 : 119-127, 1987

      24 Nunnally, J., "Psychometric Theory(3rd ed)" McGraw-Hill 1994

      25 Jackson, E. L., "Negotiation of leisure constraints" 15 : 1-11, 1993

      26 Land, C. T., "Motivation, participation and preference: a multi-segmentation approach of the Australian nature travel market" 6 (6): 357-369, 1997

      27 Crompton, J. L., "Motivation for pleasure vocation" 6 (6): 408-424, 1979

      28 Garrod, G. D., "Methodological issues in valuing the benefits of environmentally sensitive areas" 15 (15): 111-117, 1999

      29 Jackson, E., "Leisure constraints/constrained leisure: Special issues introduction" 23 : 279-285, 1991

      30 Tian, S., "Integrating constraints and benefits to identify responsive target markets for museum attraction" 35 (35): 34-45, 1996

      31 Ankomah, P. K., "Influence of cognitive distance in vacation choice" 23 (23): 138-150, 1996

      32 Kim, H. G., "Impact of environmental values on tourism motivation: the case of FICA, Brazil" 27 : 957-967, 2006

      33 David, S., "Factors that limit and strategies that might encourage people’s use of public parks" 14 (14): 1-17, 1996

      34 Ian, H., "Evaluating the environmentally sensitive areas: The value of rural environments and policy relevance" 14 (14): 357-367, 1998

      35 Ndubisi, F., "Environmentally sensitive areas: A template for developing greenway corridors" 33 : 159-177, 1995

      36 Victoria, J. H., "Environmentally sensitive areas" 18 : 235-239, 1989

      37 Eagles, P. F. J., "Environmentally sensitive area planning in Ontario, Canada" 47 (47): 313-323, 1981

      38 오충현, "DMZ일원 트레일 조성 기본구상" 2010

      39 Dick, A. S., "Customer loyalty: toward an integrated conceptual framework" 22 (22): 99-133, 1994

      40 Thomas, G. Y., "Cultural landscapes and landscape ecology in contemporary greenway planning, design and management: A case study" 33 : 295-316, 1995

      41 Nick, H., "Contingent valuation versus choice experiments: Estimating the benefits of environmentally sensitive areas in Scotland" 49 (49): 1-15, 1998

      42 Assael, H., "Consumer Behavior and Marketing Action(6th ed)" South-Western Pub 1998

      43 Willis, K. G., "Benefits of environmentally sensitive area policy in England: A contingent valuation assessment" 44 : 105-125, 1995

      44 Buchanan, T., "Barriers to recreation participation in later life cycle stages" 19 : 35-50, 1985

      45 Vallerand, R. J., "An integrative analysis of intrinsic and extrinsic motivation on sport" 11 : 142-169, 1999

      46 Gerard, T. K., "An examination of the relationship between leisure constraints, involvement, and commitment" 2003

      47 Yoon, Y., "An examination of the effects of motivation and satisfaction on destination loyalty: a structural model" 26 : 45-56, 2005

      48 전진형, "Aesthetic Responses to Urban Greenway Trail Environments" 34 (34): 83-104, 2009

      49 Williams, P., "Addressing participation constraint: A case study of potential skiers" 21 : 379-393, 2000

      50 Pittman, H., "A study of Wellington district Walkways" Prepared for the New Zealand Walk Commission 1980

      51 Crawford, D. W., "A hierarchical model of leisure constraints" 13 : 309-320, 1991

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      학술지 이력

      학술지 이력
      연월일 이력구분 이력상세 등재구분
      2020 평가예정 계속평가 신청대상 (등재유지)
      2015-01-01 평가 우수등재학술지 선정 (계속평가)
      2011-01-01 평가 등재학술지 유지 (등재유지) KCI등재
      2009-01-01 평가 등재학술지 유지 (등재유지) KCI등재
      2007-01-01 평가 등재학술지 유지 (등재유지) KCI등재
      2005-05-20 학술지명변경 외국어명 : 미등록 -> Journal of the Korean Institute of Landscape Architecture KCI등재
      2005-01-01 평가 등재학술지 유지 (등재유지) KCI등재
      2002-07-01 평가 등재학술지 선정 (등재후보2차) KCI등재
      2000-01-01 평가 등재후보학술지 선정 (신규평가) KCI등재후보
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      학술지 인용정보

      학술지 인용정보
      기준연도 WOS-KCI 통합IF(2년) KCIF(2년) KCIF(3년)
      2016 0.74 0.74 0.78
      KCIF(4년) KCIF(5년) 중심성지수(3년) 즉시성지수
      0.76 0.74 1.022 0.14
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