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    인터넷마케팅과 전자상거래부문간의 전략적 연동이 전자상거래의 성과에 미치는 영향

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    https://www.riss.kr/link?id=A45015375

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    다국어 초록 (Multilingual Abstract) kakao i 다국어 번역

    The strategic alignment between internet marketing's strategic orientation and EC system's strategic orientation is an important concept in Electronic Commerce. This study measured internet marketing's strategic orientation, EC system's strategic orientation, strategic alignment, and strategic EC performance based on previous studies. Analysis of data gathered in mail survey of korea firms in KOSPI and KOSDAQ. The findings suggest that companies with high strategic alignment are better performing EC strategically, and internet marketing and EC system's strategic orientation are positive related to strategic alignment and performance of EC.<br/>
    This study supports that the level of the EC executive's participation in internet marketing planning influences strategic alignment of the EC plan with the internet marketing plan. Further, high levels of that alignment are associated with increased use of EC for strategic performance.
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    The strategic alignment between internet marketing's strategic orientation and EC system's strategic orientation is an important concept in Electronic Commerce. This study measured internet marketing's strategic orientation, EC system's strategic orie...

    The strategic alignment between internet marketing's strategic orientation and EC system's strategic orientation is an important concept in Electronic Commerce. This study measured internet marketing's strategic orientation, EC system's strategic orientation, strategic alignment, and strategic EC performance based on previous studies. Analysis of data gathered in mail survey of korea firms in KOSPI and KOSDAQ. The findings suggest that companies with high strategic alignment are better performing EC strategically, and internet marketing and EC system's strategic orientation are positive related to strategic alignment and performance of EC.<br/>
    This study supports that the level of the EC executive's participation in internet marketing planning influences strategic alignment of the EC plan with the internet marketing plan. Further, high levels of that alignment are associated with increased use of EC for strategic performance.

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    목차 (Table of Contents)

    • Abstract
    • Ⅰ. 서론
    • Ⅱ. 이론적 배경
    • Ⅲ. 연구모형 및 연구가설
    • Ⅳ. 연구방법 및 자료수집
    • Abstract
    • Ⅰ. 서론
    • Ⅱ. 이론적 배경
    • Ⅲ. 연구모형 및 연구가설
    • Ⅳ. 연구방법 및 자료수집
    • Ⅴ. 자료분석 및 가설검정
    • Ⅵ. 결론
    • 참고문헌
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