중국인 개별여행객들의 라이프 스타일에 따른 뷰티의료관광선택속성에 관한 연구 = A Study on the Selection Attributes of Beauty Medical Tourism by the Chinese FIT’s Life Style

다국어 초록 (Multilingual Abstract)

This study was typed lifestyle Targeting Chinese FIT and how their life styles might cause importance of selection attributes of beauty medical tourism. To accomplish the research purpose, literature analysis was done focusing on lifestyles and selection attributes of beauty medical tourism, research hypotheses were set based on them and proven investigation for verification was done. First, the importance of selection attributes of beauty medical tourism according to the demographic characteristics has found that the factors of health and beauty medical tourism infrastructure quality, tourism infrastructure and online promotion, Environment and atmosphere are the meaningful difference according to gender, health and beauty medical tourism infrastructure quality, tourism infrastructure and online promotion are the meaningful difference according to age. It has found that the factors of support services is the meaningful difference according to the education level, health and beauty medical tourism infrastructure quality, tourism infrastructure and online promotion are the meaningful difference according to jobs and environment and atmosphere is meaningful difference according to monthly income. Second, the importance of selection attributes of beauty medical tourism according to lifestyle types was analyzed that the factors of health and beauty medical tourism infrastructure quality, tourism infrastructure and online promotion, environment and atmosphere, support services are difference according to the lifestyle types.