광고에 표상된 몸 이미지와 그 의미: 기호학적 접근

목차 (Table of Contents)

• 1. 문제제기 및 연구문제
• 2. 몸 관련 선행 연구들
• 1) 담론으로서 몸
• 2) 상징가치의 담지체로서 몸
• 3) 표상된 몸
• 4) 확장된 몸
• 3. 분석방법
• 4. 광고분석
• 1) 분석 대상광고 : 현대전자 디지털 카메라
• 2) 분석대상광고 : 남성전용슈퍼맨건강보험
• 3) 분석대상광고 : 윈저
• 4) 분석대상광고 : 비비드프로 멀티통합보드
• 5) 분석대상광고 : 태그 호이어
• 6) 분석대상광고 : 바슈ㆍ룸
• 7) 분석대상광고 : 디자이너 크럽 광고
• 8) 분석대상광고 : 스포트 리플레이
• 9) 분석대상광고 : 리바이스
• 10) 분석대상광고 : 도니라이크
• 5. 결론
• 참고문헌
• 영문초록

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