The Importance of Platform Business Model in the Mobile Industry: Naver’s LINE App and the Mobile Instant Messaging Market

목차 (Table of Contents)

• [ABSTRACT]
• Ⅰ. Introduction
• Ⅱ. Literature Review: The Platform Business Model and Innovation
• Ⅲ. Methodology
• Ⅳ. Data Collection and Analysis
• Ⅴ. Findings
• Ⅵ. Discussion and Conclusion
• References
• 국문초록

참고문헌 (Reference)

1 Statista., "WhatsApp-Statista Dossier 2015" Statista Inc 2014

2 Ballve, M., "WhatsApp Isn't Unbeatable —During Its Weekend Outage LINE Rocketed Past It In Major Markets" 2014

3 Reilly, C., "Vodafone's new plans lift the ceiling on data limits" 2014

4 Rochet, J. C., "Tying in two-sided markets and the impact of the honorall cards rule" IDEI University of Toulouse 2004

5 Parker, G., "Two-sided network effects : A theory of information product design" 51 (51): 1494-1504, 2005

6 Roson, R., "Two-sided markets : A tentative survey" 4 (4): 2005

7 Chesbrough, H., "The role of the business model in capturing value from innovation : evidence from Xerox Corporation's techn ology spin‐off companies" 11 (11): 529-555, 2002

8 Denzin, N. K., "The research act : A theoretical introduction to sociological methods" Transaction publishers 1970

9 Iansiti, M., "The keystone advan tage: what the new dynamics of business ecosystems mean for strategy, innovation, and sustainability" Harvard Business Press 2004

10 Cusumano, M., "The elements of platform leadership" 43 (43): 51-58, 2002

11 Stake, R. E., "The art of case study research" Sage Publications 1995

12 Baldwin, C. Y., "The archite cture of platforms: a unified view" Harvard Business School Finance 2009

13 Simon, P., "The Age of the Platform : How Amazon, Apple, Facebook, and Google Have Re defined Business" Motion Publishing 2011

14 Cusumano, M., "Technology strategy and ma nagement The evolution of platform thinking" 53 (53): 32-34, 2010

15 Deloitte., "Technology Media & Telecommuni cations Predictions 2014" Deloitte Press 2014

16 Iansiti, M., "Strategy as ecology" 82 (82): 68-81, 2004

17 Eisenmann, Thomas, "Strategies for two-sided markets" 84 (84): 92-, 2006

18 Christensen, C. M., "Strategies for survival in fast-changing indus tries" 44 (44): 207-220, 1998

19 Schilling, M., "Strategic management of techn ological innovation" Tata McGraw-Hill Education 2005

20 Montelisciani, G., "Skills and wills : the keys to identify the right team in collaborative innovation platforms" 26 (26): 687-702, 2014

21 Daymon, C., "Qualitative rese arch methods in public relations and marketing com munications" Psychology Press 2002

22 Patton, M. Q., "Qualitative evaluation and research methods" Sage Publications 1990

23 Suarez, F. F., "Platforms, Markets and Innovation" Edward Elgar Publishing 2011

24 Boudreau, K. J., "Platform rules : Multi-sided platforms as regulators" Ed ward Elgar Publishing 2009

25 Gawer, A., "Platform owner entry and innovation in complementary markets : Evidence from Intel" 16 (16): 1-34, 2007

26 Gawer, A., "Platform leader ship" Harvard Business Press 2002

27 Rochet, J. C., "Platform competit ion in two sided markets" 1 (1): 990-1029, 2003

28 Kim, J., "Platform Business and Network Strategy" 5 (5): 57-74, 2014

29 Siggelkow, N., "Persuasion with case studies" 50 (50): 20-24, 2007

30 Eisenmann, T., "Opening Platforms: How, When and Why?" Harvard Business School 2008

31 AnalysysMason, "OTT communication services worldwide : Forecasts 2013-2018" Analysys Mason 2013

32 Naver, "Naver Business Report" Naver Corporation 2015

33 Naver, "Naver Business Report" Naver Corporation 2014

34 Naver, "Naver Annual Report" Naver Corporation 2013

35 Holzmann, T., "Matchmaking as multi-sided market for open innov ation" 26 (26): 601-615, 2014

36 Tidd, J., "Managing innovation : integrating technological, market and organizational change" John Wiley & Sons 2011

37 Lomas, N., "Line: We're A Social Entertainm ent Platform, Not Just A Free Calls Messaging App" 2013

38 Lomas, N., "Line Messaging App Inks Deal With Carrier Telefónica For Exclusivity In Key Fire fox OS Markets" 2014

39 Yarow, J., "Japanese Messaging Company Line Posts $143 Million In Revenue, Up 123% Yea r-Over-Year" 2014

40 Evans, D. S., "Invisible Engines : How Software Platforms Drive Innovation and Transform Industries" MIT Press 2008

41 Gawer, A., "Industry platfo rms and ecosystem innovation" 31 (31): 417-433, 2013

42 Boudreau, K. J., "How to manage outside innovation" Image 2012

43 West, J., "How open is open enough? : Meldi ng proprietary and open source platform strategies" 32 (32): 1259-1285, 2003

44 Caillaud, B., "Chicken & egg:Competition among intermediation service providers" 309-328, 2003

45 Solomon, B., "Chasing Facebook's WhatsApp, Line Files For $10 Billion IPO" 2014

46 Hartley, J., "Case study research : Essential guide to qualitative methods in organizational research" Sage Publications 2004

47 Yin, R. K., "Case study research : Design and methods" Sage Publications 2009

48 Bryman, A., "Business Research Methods" Oxford University Press 2011

49 Eisenhardt, K. M., "Building theories from case study research" 14 (14): 532-550, 1989

50 Gawer, A., "Bridging differing perspectives on technological platforms : Toward an integrative framework" 43 (43): 1239-1249, 2014

51 Jacobides, Michael G., "Benefiting from innovation: Value creation, value appropriation and the role of industry architectures" 35 (35): 1200-1221, 2006

52 Sennett, F., "Behind Groupon's $6 Billion Brushoff" 2012

53 Henderson, R. M., "Architectu ral innovation: the reconfiguration of existing product technologies and the failure of established firms" 9-30, 1990

54 Bogdan, R. C., "An introduction to theory and methods" Pearson 1998

55 Flick, U., "An introduction to qualitative research" Sage Publications 2014

56 Mintzberg, H., "An emerging strategy ofdirect research" 582-589, 1979

57 PortioResearch., "A snapshot market assessment of mobile messaging markets early in 2014" PortioResearch Press 2014