构建大杭州海洋体育旅游圈的策略研究|RISS 상세보기

다국어 초록 (Multilingual Abstract)

TIntroduction: China has a very rich marine tourism resources, which suitable for the development of sports leisure and tourism activities in the island a very large number. The sea area of Zhejiang Province and the island number ranks first in the country. The tourism industry has developed rapidly. In 2010, the province’s total tourism revenue of 331.3 billion yuan, accounting for 12.2% of provincial GDP. Hangzhou has been actively build quality, recreation, city, sports leisure and tourism is an important aspect to reflect people’s quality of life. Hangzhou is the core, mainly in eastern Zhejiang Province and marine resources, inland tourism resources for auxiliary. Rational development and protection of the marine tourism resources, build Hangzhou Ocean Sports Travel Circle. Sports tourism resources through the integration of sports tourism economic circle of Hangzhou as the core to achieve the optimal allocation and sharing of land and sea linkage of tourism resources, can be effectively promoted the economic development of Zhejiang inland waters east of Zhejiang Province tourism. Research object and methodology: Research Zhejiang inland and coastal areas of eastern Zhejiang Province. Research core of the city of Hangzhou and Zhejiang inland and eastern Zhejiang Province, Ningbo, Zhoushan, Taizhou, Wenzhou and other areas, to collect, collate the large amount of research data and information provides a basis for further research and assurance. Results: Marine tourism resources in Zhejiang Province, has a significant advantage in the quantity, quality and location, while inland prime tourism resources to support the development of marine sports tourism has enormous opportunities for development. However, the existing marine sports tourism resource development, there is the unreasonable layout, features prominent, single project, the effect is not obvious problems to be solved. By constructing a nuclear two wings of the three districts of Hangzhou marine sports tourism circle layout, to Hangzhou as the “core”, Hangzhou and its surrounding high-quality tourism resources to boost the region of eastern Zhejiang Province, the “wings” of marine sports tourism development, radiation Hangzhou inland north, west and south, to play a complementary and linkage role of the tourism resources of the three districts “reasonable and effective development and protection of the marine tourism resources. Highlight the characteristics of the implementation of progressive level; policy support, investment; innovative mechanisms, unified management; complementary development of land and sea linkage; to create a brand, to enhance the strength and a series of development strategies to build the perfect Hangzhou Ocean Sports Travel Circle. Promote the development of sports tourism industry in Zhejiang Province, to enhance the international competitiveness of marine sports and leisure tourism in Zhejiang Province. Discussion: Zhejiang Province is rich in tourism resources, marine and inland tourist resources complementary linkage advantage. Hangzhou as the core area of the marine sports tourism development can gather around the tourism resources, the formation of “connect the dots into the surface, north and south into the chain, complementary land and sea, ” the momentum of development.

번역하기