베트남의 전자상거래 개발 방안에 관한 연구 : A Study on the Solution for Developing e-Commerce of Vietnam

다국어 초록 (Multilingual Abstract)

In the emerging global economy, e-commerce and e-business have increasingly become a necessary component of business strategy and a strong catalyst for economic development. The integration of information and communications technology (ICT) in business has revolutionized relationships within organizations and those between and among organizations and individuals. Specifically, the use of ICT in business has enhanced productivity, encouraged greater customer participation, and enabled mass customization, besides reducing costs.
E-commerce is a huge resource, not only when it is depleted as the kind of exploitation of natural resources, furthermore, in the era of information technology and telecommunication rushing development, it's increasingly rich and diverse.
For Vietnam, e-Commerce begins to emerge in recent years. However, it growth is still modestly. The question is why the "ready" and the e-Commerce application in enterprises in Vietnam in the late era of information technology as the current boom. What are the barriers? We need what the solution to develop e-commerce? E-Commerce giving users what values?
Current status of information technology applications and e-commerce by small and medium enterprises in Vietnam: Vaguely in understanding e-commerce. In a survey of 375 enterprises in the Ho Chi Minh City’s Department of Industry and Trade at the end in 2005: 74% of businesses have used email, 88% of enterprises using the Internet to find information. But businesses say they have difficulty in e-commerce applications to operate from a lack of understanding about the techniques of presenting product information, editorial content, organization and executive management website rear of the system as server, bandwidth .
The survey results of more than 2,000 businesses in five major cities of VCCI in 2005 on e-commerce is very limited: 7.3% said "no know about e-commerce, "although high Internet connection rates (91%) but lower rates website (71.1%), mostly used for sending and receiving email and not for business support . The above figures are very modest results and outlining the status of information technology applications and e-commerce by small and medium enterprises.
The Study of the situation and solutions for e-commerce in Vietnam is a suitable direction in the current trend. This study will contribute to help Vietnam enterprises be aware of the importance of e-commerce and the benefits it brings, as well as conditions that require e-commerce, to enterprises in particular, and Vietnam in general to take steps in accordance with this new form of trade.
Chapter 2 of this topic is Overview of e-commerce, setting out the concepts, benefits and requirements of e-commerce. The aim is to initially learn about e-commerce in the process towards a comprehensive awareness and to more fully on a challenge and a new opportunity to participate in this commercial area. To understand the current status of e-commerce in Vietnam, first chapter 3 reviews the elements of infrastructure for e-commerce development in Vietnam, which highlight the development e-commerce in Vietnam in recent years. The development of e-commerce in Vietnam is still facing many difficulties and problems. To get the correct solution, first of all, we need to have the proper policy perspective. Chapter 4 refers to the in 2020, system of solutions to develop e-commerce to improve the competitiveness of Vietnam's economy clearly stating the macro measures at the national and solutions micro-enterprise level in accordance with the policy views of e-commerce development in Vietnam.

목차 (Table of Contents)

• CHAPTER I: INTRODUCTION 1
• 1.1. Background 1
• 1.2. Method of research 2
• 1.3. Contents of research 2
• CHAPTER II: LITERATURE REVIEW TO E- COMMERCE 3
• 2.1. The overview of e-Commerce 3
• 2.1.1. Digitization and digital economy 3
• 2.1.3. The modern technical means of e-Commerce 5
• 2.1.4. Various forms of e-commerce activities 8
• 2.1.5. E-Commerce transaction 11
• 2.1.6. Types of e-Commerce 11
• 2.1.7. Forms of e-Commerce contracts. 13
• 2.2. Benefits of e-commerce 14
• 2.2.1. Capture the wealth of information. 14
• 2.2.2. Reducing production costs. 14
• 2.2.3. Reducing cost of sales and marketing. 15
• 2.2.4. Reducing transaction costs. 15
• 2.2.5. Establish and strengthen partnerships between companies. 15
• 2.2.6. Facilitating access to early digital economy. 16
• 2.3. Requirements of e-Commerce 16
• 2.3.1. Technology infrastructure. 16
• 2.3.2. Human infrastructure. 17
• 2.3.3. Security and safety. 18
• 2.3.4. Automatic financial payment systems. 18
• 2.3.5. Protection of intellectual property. 19
• 2.3.6. Protecting consumers. 19
• 2.3.7. Economic infrastructure and legal. 19
• CHAPTER III: CURRENT SITUATION OF E-COMMERCE DEVELOPMENT IN VIETNAM 22
• 3.1. Perspective, objective and policy of e-commerce development in Vietnam 22
• 3.1.1 Perspective of e-commerce development in Vietnam in terms of integration 22
• 3.1.2. Objectives of e-Commerce development in Vietnam. 24
• 3.1.3. Policy on development of e-Commerce in Vietnam 27
• 3.2. Status of infrastructure for e-Commerce in Vietnam 28
• 3.2.1. Infrastructure of information technology 28
• 3.2.2. Human resource for e-Commerce 32
• 3.2.3. Economic infrastructure. 34
• 3.2.4. Legal infrastructure 37
• 3.2.5. Political and social infrastructure 41
• 3.3. Activities related to e-Commerce in Vietnam 42
• 3.3.1. The situation of e-commerce development in Vietnam in recent years. 42
• 3.3.2. Future Prospects 45
• CHAPTER IV: EXPERIENCE IN DEVELOPING E-COMMERCE KOREA 48
• 4.1 Situation 48
• 4.2 Korean Government Policies to Promote e-Commerce 49
• 4.2.1 Regulatory Framework for Promoting e-Commerce of Korea 49
• 4.2.2 Government Policies and Initiative 53
• CHAPTER V: THE SOLUTIONS OF E-COMMERCE DEVELOPMENT CAPACITY TO COMPETITIVE ECONOMY OF VIETNAM 55
• 5.1. The solutions to accelerate the development of e-commerce in Vietnam 55
• 5.1.1. Solutions for the infrastructure of e-Commerce in Vietnam 56
• 5.1.2. The macro measures at the national level 65
• 5.1.3. The solution in the micro-enterprise level 72
• 5.2. Recommendation 76
• 5.2.1 Recommendation for state agencies 76
• 5.2.2 Recommendations for enterprises 78
• 5.2.3 Recommendations for consumers 79
• CHAPTER VI: CONCLUSION 81
• References 84