호주방문객의 관광이미지 변화 분석 = Change of Destination Image perceived an Korean Tourists to visit Australia

다국어 초록 (Multilingual Abstract)

The purpose of the study is to find out the image changes before, in and after visiting among Korean same package tourist who visit Australia. Results of data analyzing as follows: First, the factor analysis reads that two factors are regarded among five factors for the cognitive image. This means that the tourists feel cleanliness about Australia and area influenced by the environmental image. Secondly, the cognitive image analysis before, in and after the visit of Australia results that the cognitive image has turned into the positive and 8 items were regarded within 1% of significant level and 3 items were regarded within 5% of significant level. third, after measuring the change of attitude, the total 5 items were changed into positive and the entire 5 items resulted within 1% of significant level. Based on the result of this research, this paper suggested number of issues for the change of image and attitude in times of before, in and after visiting tourist site from now on, and described its limit during the procedure.